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Business Research Abstract Exploratory research generally conducted by the researchers in order to define the research problem clearly. Researchers generally undertake this exploratory research in order to formulate desired strategies that can help the researchers to accomplish research objectives.
Moreover, exploratory research helps to determine effective data collection method, research design and subject selection. Researchers can draw definitive conclusions with extreme caution through this exploratory research. Depending upon the fundamental nature, this exploratory research generally concludes a perceived problem that may not truly exist. This exploratory research generally relies on secondary research methods (Tracy, 2012, p.96). On the other hand, qualitative research is a specific method of enquiry implemented in several academic disciplines. This qualitative research method can be applied in market research and social science field. Qualitative research method can be applied in the research based on the exploratory nature of the research. Body This part of the study will discuss several aspects exploratory research and qualitative research. Exploratory Research Exploratory research highly depends upon available literature review and review of several qualitative approaches, such as informal discussion with employees, management, competitors and consumers. Moreover, this exploratory depends upon several formal data collection methods like focus groups, in-depth interviews, pilot studies or case studies and projective method. ...
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