StudentShare solutions
Triangle menu

Product Reaaessent - Research Paper Example

Not dowloaded yet

Extract of sample
Product Reaaessent

Demand for bottled water continues to expand in global popularity; however, several restaurants, schools, natural food stores and municipalities in the United States have decided to consume tap water instead of packaged products. Bottled water marketers are striving to find out the contributing factors to this trend and institute appropriate mechanisms to regain the initial market share. Manufacturers pack bottled water in transparent plastic bottles. This water is used in schools, homes, restaurants and municipalities. The cost of bottled water varies between $500 and $1,000 per cubic meter in the United States (Worldwatch Institute, 2013). The demanders for this water include young, middle aged and the old aged people. Consumers hold a belief that these packaged products are cleaner, safer and more convenient than tap water. The estimated consumption of bottled water in the United States is 27.6 gallons per person (Worldwatch Institute, 2013). Marketers target 100% of the United States population since water is a basic need for survival. Reasons for Declining Demand for Bottled Water The economic status of consumers influences the demand decisions for bottled water. The price of tap water is $0.50 per cubic meter as compared to bottled water that ranges between $500 to 1,000 for the same quantity (Worldwatch Institute, 2013). ...
the minority groups spend 1% of their income on bottled water as compared to stable citizens who spend only 0.4% of their income on this product (Gleick, 2011). The reason for this could be higher marginal propensities to save and invest that characterize the financially stable citizens than the minorities. The general trend for consumption of bottled water reveals that financially stable citizens buy bottled water because they can afford while the minorities are scared away due to unaffordable prices. The age and gender constituting the market share determines the number of consumers for bottled water. Young and females are more likely to drink bottled water than the aged and the males. Young people are susceptible to advertising and marketing promotions, which are the primary selling strategies used by the bottled water companies. This proportion of the population spends most of its time watching televisions programs and reading newspapers. The population of young people in the United States has decreased considerably over years. The high probability of female drinking bottled water is consistent with the previous study findings on gender differences on health risks associated with health and food (Gleick, 2011). The educated population of female spends less time on television due to commitments to work and family matters. The number of women watching television programs and reading newspapers has decreased, thus reducing people who access bottled water advertisements. Ethnic and regional backgrounds of consumers affect the consumption of bottled water. A research carried out in the year 2011 revealed that the residents of Midwest and West mountain areas are less likely to use bottled water either for purposes of primary drinking or special occasions (Gleick, 2011). ...Show more

Summary

Declining Demand for Bottled Water in the United States Name: Course: Professor: Institution: City and State: Date: The Declining Demand for Bottled Water in the United States The market demand for bottled water in the United States is rapidly declining after several years of constant growth…
Author : pasquale84
Product Reaaessent essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Product Reaaessent"
with a personal 20% discount.
Grab the best paper

Related Essays

Product Reliability
This is because the bulb a part from the materials that are used to make it, the bulb is also designed to save on the cost of energy on up to 80% of the total cost of energy. The bulb is a compact fluorescent lamp that assumes the shape of sinuous glass feather (Murthy, Rausand, & Ostera?
4 pages (1000 words) Research Paper
PRODUCT REASSESSMENT
However, these organizations have resulted to marketing strategies as an addition to that. To achieve these marketing strategies an organization must identify and understand environment dynamic forces which include; PEST, competitors, customers and itself.
6 pages (1500 words) Research Paper
PRODUCT REASSESSMENT
A recommendation for dial-up service providers to cope with the increased competition and social shifts among consumers is to adopt product repositioning (Morley & Charles, 2012). There is the need for dial-up service providers to maintain unique innovations not found with other broadband or mobile providers’ currently offering Internet services.
5 pages (1250 words) Research Paper
Product Assessment
In the 20th century USA has been the leader in landline density in the world. Slowly with the advent and the rapid response in usage of the wireless phones and Voice Over internet Protocol (VoIP) the usage of landline has come to the verge of extinction in USA.
5 pages (1250 words) Research Paper
Product and Service Design
In the modern world, product and service designs have increasingly become important, as customers have become more skeptical about product variety. Additionally, customers are opting for products and services that are produced using the latest technology. The effects of greater product variety and shorter product lifecycles have a ripple effect on the number of new products and services being offered in the market (Stevenson, 2011).
12 pages (3000 words) Research Paper
Product recognition
Colgate Max Fresh is one of the most uniquely formulated and high in demand product. The unique gel like properties of Colgate Max Fresh not only gives freshness to the breath but also, provides long protection against bacterial agents in mouth. The product is
2 pages (500 words) Research Paper
Product Liability
Anyone that allows the product to be available in the market without proper investigations on the products is held liable if they cause any injury or damage to consumers. The companies will be held liable since
1 pages (250 words) Research Paper
Product Launch
The success Kudler has found in California and its domestic country of Canada, has influenced Kudler to expand its organization across seas to
1 pages (250 words) Research Paper
Product Assessment
These products have for centuries been widely used along most of the South Asian coastal areas and they still continue to be consumed in large amounts. In addition to this, they also point
5 pages (1250 words) Research Paper
New product
These refer to the expenses that the organization has the ability to change in the course of the production process. Some of the controllable expenses regarding the operation of the business include transportation cost, utility
5 pages (1250 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation