Impact of social media on marketing strategies - Dissertation Example

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Impact of social media on marketing strategies

Thank you very much Daisytan. Contents TABLE OF FIGURE 7 Abstract 8 1.INTRODUCTION 9 1.1.Overview 9 1.2.Background Of The Study 10 1.3.Significance of the study 12 1.4.Research Questions 12 1.5.Aims and Objectives of the Research 13 1.6.Structure of thesis 13 2.Literature Review: 15 2.1.Introduction 15 2.2.The 21st century Paradigm: 15 2.3.Ecommerce and Supply chain 16 2.4.Information Technology: 19 2.5.Unifying the competitive strategy with supply chain strategy: 20 2.6.E-businesses: 21 2.7.Ecommerce and developing countries 23 2.8.Consumer behavior and Ecommerce in Saudi Arabia 26 2.9. Summary 28 3. RESEARCH METHODOLOGY: 29 3.1. Introduction: 29 3.2. Research Overview: 29 3.3. Research Approach 31 3.4. Research Strategy: 32 3.5. Research Philosophy: 32 3.6. Research Method: 33 3.7. Data Collection and Analysis: 34 3.8. Sampling Methods: 34 3.9. Reliability of Research: 35 3.10. Validity of Research: 35 3.11. Summary: 35 4. ANALYSIS 37 4.1. Introduction 37 4.2. ...Show more

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Impact of Social Media On Marketing Strategies By Mohammad Arshad Bauccha – 1026226 A DISSERTATION Submitted to The University of Wolverhampton Business School In partial fulfillment of the requirements For the degree of [Master In Business Administration] 2012 A Dissertation Entitled Impact of Social Media On Marketing Strategies By [Mohammad Arshad Bauccha] 'I declare that this Dissertation/Research Project, in its entirety, my own work, and that it has not previously been presented in whole or part, for any other award, or published in whole or in part elsewhere.' Signed: Mohammad Arshad Bauccha Date: 24/03/2012 Acknowledgement I would like firstly to thanks all the people that has helpe…
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