Individual Internet Assignment - Essay Example

Only on StudentShare

Extract of sample
Individual Internet Assignment

Such decisions require consistency in the general business and the marketing strategy for that business. A rightful unit in this line makes decisions on products within it, the price within the set guidelines, dealers to be used and a communication strategy that is analogous to the business’ strategy. A product portfolio is the set of products that is offered by a company. The marketing strategy of a company should thus be alongside the products in the offer and based on various business models (Zamagni 373). 1. Marketing mix According to Perreault and McCarthy (50), a marketing mix is a set of variables put together by a company to satisfy the target market. It has four tenets as indicated in the figure below. Product; this involves the development of the correct product for the market. One should choose the right characteristics and services for customer satisfaction. Place: the business should ensure that the product is at the right place where it is required by the target market for purchase. Price; the business owner should choose a price that the target market is willing to spend on the product Promotion: the process of informing the target market about the product With a good marketing mix, the customer is able to perceive the product correctly. It determines the poisoning of the product with relativity to the needs of the customer. 2. ...
Download paper

Summary

Name Tutor Date Importance of evaluating an organization’s marketing strategy along with a customer/product portfolio Strategic decisions in a marketing plan for the purposes of designing, developing, positioning and branding a product are very critical…
Author : vallieabbott

Related Essays

Market Research Individual Assignment
This is the reason why market research is being given more and more importance by the business top heads and the specialists who devise such plans to take the business forward. What is required now is a vision to set things right through the different manifestations of the market research and to make sure that this market research will bring positive results for the business in the end. The problems that a business might face at one point in time are very closely aligned with how well its market research has been conducted. This means that the issues which plague it in a number of different...
4 pages (1004 words) Essay
Place Assignment: Burger King
This has however changed in the recent past after consumers and sellers altogether encountered numerous problems ranging from wrong specification to wrong delivery of goods. This case mainly affected clothes and food industries that offer variety of items. For example, it is hard for one to determine the taste of certain food item viewed on the website or determine the fitting of certain dress viewed on the website. Nowadays consumers need to move to the physical shops to do their own selections, but need to get information about the existing product, which is only possible by use technology....
3 pages (753 words) Case Study
Marketing Research Individual Assignment
Achrol, and Mentzer established three forms of customer commitment: affective, instrumental, and temporal commitment.1 Affective customer commitment occurs when a positive attitude towards the future existence of the relationship is demonstrated. A number of approaches have been established in constructing affective customer commitment. One of the most prominent approaches has been through the development of strong brand identity. It’s noted that, “Every organisation has an identity. It articulates the corporate ethos, aims and values and presents a sense of individuality that can help to...
8 pages (2008 words) Essay
Sales Management Assignment
To begin, one can easily interact with customers through the free social sites and have them together so as to deliver relevant information to them. It is also possible to update the network as regular as possible. Sharing of customer experience and information may be enabled through the internet. There is an opening for business evaluation depending on the customers view. As this is done, there is a feeling of personal attachment that develops mutually. For instance a company like sumsung can effectively makes its marketing over the internet by advertising its products and issuing direct...
6 pages (1506 words) Term Paper
INDIVIDUAL ASSIGNMENT
Marketing strategies have evolved so much from the past few decades, as the advent of internet and social media websites have revolutionized the marketing styles and procedures. Marketers of today are facing loads of competition, initially this competition was confined till local or national boundaries but nowadays this completion has expanded and is global in many regards. At present marketers are using different strategies and techniques in order to deliver their message to the masses and persuade them to buy their range of products. For achieving this goal various strategies and models are...
4 pages (1004 words) Essay
Assignment
One of the main technological advancements that completely transformed the business world is the invention of the Social Media Networks such as Facebook, Skype and Twitter. Technology enables people to network easily, chat and meet friends over the internet. In addition, businesses take advantage of this platform provided by social media networks to advertise their products and services, i.e. through e marketing and e-commerce. Social media networks have millions of people converging on their sites at the same time. Businesses are looking for these customers. Therefore, it is mandatory for...
6 pages (1506 words) Assignment
ASSESSMENT QUESTIONS FOR INDIVIDUAL ASSIGNMENT
. 5.0 Distribution/channel strategy. 6.0 Promotional strategy. 7.0 Pricing strategy. References EXECUTIVE SUMMARY Marks and Spencer is not doing an appropriate job of gaining target market interest in the brand and continues to cater to the older demographic. The company has built a rather old-fashioned and stuffy brand that caters to wealthy High Street consumers in the over-55 age bracket. This prevents the business from building a more contemporary brand personality that would attract younger and trendier fashion consumers. To better position the company, the business needs to utilise...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!