StudentShare solutions
Triangle menu

Individual Internet Assignment - Essay Example

Not dowloaded yet

Extract of sample
Individual Internet Assignment

Such decisions require consistency in the general business and the marketing strategy for that business. A rightful unit in this line makes decisions on products within it, the price within the set guidelines, dealers to be used and a communication strategy that is analogous to the business’ strategy. A product portfolio is the set of products that is offered by a company. The marketing strategy of a company should thus be alongside the products in the offer and based on various business models (Zamagni 373). 1. Marketing mix According to Perreault and McCarthy (50), a marketing mix is a set of variables put together by a company to satisfy the target market. It has four tenets as indicated in the figure below. Product; this involves the development of the correct product for the market. One should choose the right characteristics and services for customer satisfaction. Place: the business should ensure that the product is at the right place where it is required by the target market for purchase. Price; the business owner should choose a price that the target market is willing to spend on the product Promotion: the process of informing the target market about the product With a good marketing mix, the customer is able to perceive the product correctly. It determines the poisoning of the product with relativity to the needs of the customer. 2. Porters five forces The porter’s model is essential for checking the economic models that impact a business (Zamagni 375). The model (as indicated in the figure below) can be used by a company in the following ways; Internal industry rivalry; this occurs through competition in pricing the products or other means. The firms should be able to set competitive prices (as defined in the market mix). Entry threat; this threat arises from other companies who may want to develop the same product. It can be lowered by developing high end products Substitute products; the business owners should be aware of the substitutes available in the market and look out for potential substitutes. They can decide to enlarge market definitions. Supplier/buyer powers; the business should offer a wide range of prices to the buyers. To the suppliers, they should be given very high standards for materials supplied to up scale the quality. 3. Break even analysis In aligning the right strategies, a business should be aware of the break even point in order to avoid losses. This is the point where the sales made are just enough to cover the costs associated with production. At this point, further sales indicate profits for the business. In coming up with a break even analysis, the business owners should consider the fixed and variable costs, margins of contribution and the operating leverages (Menon, 25). 4. Product life cycle analysis This is an assessment of environmental effects associated with a product from raw materials to end of its usage. In the case at hand, this technique is useful in supporting the business strategy. It also acts as an input to the design of a product and also for declaring the product. It is an essential tool for business decision making in areas such as; environmental comparisons to determine environmental value of product as well as methods of production and various choices, manufacturing and commercial development. 5. SWOT Analysis This analysis aims at identifying the strengths, weaknesses, the opportunities as well as the threats found in a ...Show more

Summary

Name Tutor Date Importance of evaluating an organization’s marketing strategy along with a customer/product portfolio Strategic decisions in a marketing plan for the purposes of designing, developing, positioning and branding a product are very critical…
Author : vallieabbott
Individual Internet Assignment essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Individual Internet Assignment"
with a personal 20% discount.
Grab the best paper

Related Essays

Individual assignment---report
The main objective of this paper is to evaluate how ICT is significant for the business houses. The numerous issues that River Island faces have been evaluated in depth. The problem identified has also been related to online shopping trend and low customer satisfaction level observed in this sector.
11 pages (2750 words) Essay
Week Six Individual Assignment
A CPA certification is a very prestigious title. CPAs have vast amounts of knowledge in accounting and business. The salary a company has to pay a CPA is higher than the salary of a regular accountant.
3 pages (750 words) Essay
INDIVIDUAL ASSIGNMENT
For doing that companies are hiring marketers who are equipped with the succinct knowledge of engaging the masses, and who can manipulate and devise advertisements and provide companies edge over their competitors and also results in increasing their sales.
4 pages (1000 words) Essay
Internet Privacy --private individual
The rate of Internet penetration per country has also increased due to lower cost of broadband connections, the number of Internet-enabled mobile devices such as cellular phones, tablets, and iPads, and further improvements in Internet technology in delivering vital content.
3 pages (750 words) Essay
INTERNET ASSIGNMENT: WRITTEN REPORT
o aim at promoting and creating a level of respect for human poise, dignity, diversity and decorum within the society with the assistance of the professional counseling. Purpose of Code of Ethics: There are five main listed purposes of the code. Firstly, It provides, both the
3 pages (750 words) Essay
INTERNET ASSIGNMENT
The first website in focus is ‘salary.com’. The website has been developed to provide the individuals as well as employers with a chance to access the various jobs available and other career related items of interest. The
2 pages (500 words) Essay
Individual assignment
The approaches that are taken in the learning school of thought is basically the management of the organization, in this case Unilever, constantly need to be on the roll of finding out what steps and
4 pages (1000 words) Essay
Individual assignment
As a result, strategy development has morphed into a trial and error approach that is laced with tests and discussions. This approach places more emphasis on
3 pages (750 words) Essay
Individual assignment
This sector is dependent on delivery of superior service quality. Caring Hotel is operating in London from pas many years. The hotel provides accommodation and restaurant facilities to all visitors. In this study, a thorough analysis shall be
4 pages (1000 words) Essay
Tabloid, Celebrity Internet Assignment
Today’s audiences read more news related celebrities are differently leading to an extensive supplement to the celebrity’s story to the tabloids (Holmes and Redmond 21). The entertainment has superseded the provision of information leading to the endowment of human
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation