Much of the transactions over the Internet are performed without person-to-person interaction between the store representatives and consumers, and without the consumers viewing and inspecting the actual item to be purchased. Online purchase transactions are intrinsically based on intangible promises, which fact explains the natural reluctance of most consumers to immediately transact over websites. The study makes use of both primary and secondary data in the resolution of the research problem. Secondary data is relied upon to assess the direction and prospects of the Russian online apparels market, to determine the opportunities it offers and how Inditex could best position itself given the forecasted indicators. Primary data is gathered through the online dissemination of survey questionnaires that elicited perceptual data from consumers who were stratified according to whether they transacted seldom, moderately or frequently in online retail stores. The hypotheses were tested with the use of Student’s t-test and OLS regression analysis. The study found that trust factors (transaction security, customer data misuse, uncertainty reducing elements, and guarantees/ return policies) are the most significant and positively influential drivers of both decisions to purchase and the amount of purchases made. Marketing mix is also significant though less influential, with pricing strategies playing a positive role in the decision to purchase and the amount purchased. Finally, usability has some impact on both the purchase decision and volume transacted, but the direction of the relationship of these factors to the outputs is uncertain. Key words: online retailer, marketing mix, multichannel marketing, multi-concept approach, market segmentation, transaction security, site speed Table of Contents Abstract 2 List of Tables 6 List of Figures 6 Chapter 1: Introduction 8 1.1 Background of the problem 8 1.2 Industry Background 12 1.3 Research aim / objective 13 1.4 Research hypotheses 13 1.5 Research questions 13 1.6 Research objectives 13 1.7 Significance of the study 13 1.8 Chapter Summary 14 Chapter 2: Literature Review 15 2.1 Chapter overview 15 2.2 Online shopping 15 2.3 Traditional versus online consumer behaviour 17 2.4 Factors affecting online shopping behaviour 18 2.5 Strategic practices in online retailing 20 2.6 Online fashion retailing 21 2.7 Theoretical Framework 23 Chapter 3: Methodology 27 3.1Chapter overview 27 3.2 Research philosophy and strategy 27 3.3 Research approach 28 3.4 Data and information 29 3.5 Survey dissemination 29 3.6 Data analysis 30 The data gathered through the survey questionnaire consists of the perceptions of online shoppers classified as either seldom, moderate, and frequent purchasers. These responses are used to resolve hypothesis 1 with the use of Student’s t-test statistical method, and also to resolve hypothesis 2 with the use of ordinary least squares (OLS) multivariate regression analysis. The procedure shall be executed with the use of the SPSS version 17 statistical software. 30 3.6 Reliability and validity 31 3.7 Limitations 31 3.8 Chapter summary 31 The third chapter described the data that was used and the method by which such data had been gathered and analysed. These methods had been implemented during the research phase, in the course of which the data as described had been gathered and analysed according to the procedures described in this chapter. The findings that resulted
Cite this document
(“An examination of factors affecting Inditex's online sales market in Dissertation”, n.d.)
Retrieved from https://studentshare.net/marketing/104282-an-examination-of-factors-affecting-inditex-s
(An Examination of Factors Affecting Inditex'S Online Sales Market in Dissertation)
“An Examination of Factors Affecting Inditex'S Online Sales Market in Dissertation”, n.d. https://studentshare.net/marketing/104282-an-examination-of-factors-affecting-inditex-s.
Cited: 0 times
A Dissertation on An Examination of Factors Affecting Inditex's Online Sales Market in Russia Abstract This study is an investigation of those factors that drive the sale of apparel and textiles in the online Russian retail market, in which environment the Spanish firm Inditex is competing…
The purpose of this study is to get greater understanding of e-Banking phenomenon and find out its implementation obstacles in Iran. In the conduct of the collection of data; both primary and secondary data, it is important that the researcher has a guide on the kind of data to collect and which ones to ignore.
The author describes factors of obesity, national strategy, social impact, health policies and other initiatives to prevent obesity. Child obesity has lead to huge publicity due to which the health specialists of various nations are focus on framing strategies and solutions for reducing the prevalence of obesity among children.
In its policymaking, there is an emphasis on this area, particularly given the fact that the country is experiencing some transition brought about by the political upheavals of the 1990s. The Organization for Economic Co-operation and Development (OECD) has published a report in this aspect, explaining how small businesses play a crucial part in the Russian attempts at creating dynamic, new and small firms out of the fragments of the old enterprises in order to restructure the economy and promote growth and productivity.
In the aftermath of the corporate scandals and current financial crisis, the overall importance of external audit and its scope has come under greater scrutiny. Increasingly, investors as well as regulators are demanding a better external audit function so that the overall interests of the stakeholders could be safeguarded.
Timetabling is a problem domain where events subjected to different constraints are to be sequenced. Examination timetabling is one of its significant application areas. The underlying objective of an examination timetabling problem is to assign a set of exams into limited timeslots (time periods) and limited capacity rooms while adhering to certain constraints.
1-2; Hsu and Bayarsaikhan, 2012, p. 167). Specifically, internet has been used in among other means the aid to trade and shopping. From the ‘Nielsen Global Consumer Report June 2010’, online trading practices has had a great influence on shopping for goods and services (The Nielsen Company, 2010, p.
The findings show that many young males are interested in strong brands and prefer to shop online. The main factors that motivate them to shop online include the need for convenience, lower prices, and comprehensiveness of the online shopping experience.
The entire study discusses the various factors like Trust in online shopping, Consumer rights and security, Intentions in online shopping, Culture, personal values, Family and friend’s reference regarding online shopping etc. which actually affects the consumer’s perspective and action towards online shopping.
In this Chapter of this research paper, the methods and procedures used in the development of research results will be discussed. The chapter will address the research design, the ethical considerations, the treatment of collected data, as well as the limitations of the study. This research will make use of case study methodology.
8 pages (2000 words)Dissertation
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Dissertation on topic An examination of factors affecting Inditex's online sales market in Russia for FREE!