Research and analyze an organization's 3BL and Stakeholders.

Research and analyze an organization
Masters
Research Paper
Marketing
Pages 9 (2259 words)
Download 0
Name: Instructor: Course: Date: Triple Bottom Line and Stakeholder Analysis for 3M Conglomerate Introduction 3M is a multi-industrial and multi-national manufacturer of diverse products and services that operates in six segments of business including security, safety, and protection, electronics and communication, display and graphics, consumer and office, industrial and transportation, and healthcare (Theis 12)…

Introduction

Triple Bottom Line Analysis Profit In late 2012, 3M announced that, consistent with its marketplace presence and relevance building strategy, they would start aligning management and resources towards 5 groups of business including energy and electronics, safety and graphics, healthcare, industrial, and consumer. The conglomerate’s operation results have been managed based on the segment structure in existence throughout the year 2012. 3M results will be managed under this alignment on its coming into full effect by mid-2013. The conglomerate’s net income for 2012’s fourth quarter was $991 million compared to 2011’s fourth quarter net income of $954 million (Gibson 83). 4th quarter sales for 2012 increased by 4.2% to 47.4 billion from 2011, while there was a 4.3% growth in organic sales in local currency (Gibson 83). In this growth of organic local currency sales, the office and consumer segment led with an 8.7% growth; with increase in growth for office and stationery supplies, home improvement construction markets, and consumer healthcare. ...
Download paper
Not exactly what you need?

Related papers

Manage Marketing Research
Project Team For the completion of market research process, the internal source required would include: Human Resource: to measure the customer satisfaction, through feedback forms and other sources etc. IT: for rendering required information pertaining to the designed objective, for instance, customer details etc. Market Research: for analyzing and evaluating of data Research Value The research…
marketing research
Table of Contents 1. Introduction -4 1.1 Research Questions-4 1.2 Research Aim-4 1.3 Research Objectives -4 1.4 Research Hypothesis-5 2. Literature Review-6 2.1 Service Recovery -6 2.2 Customer satisfaction-7 2.3 Customer loyalty-7 2.4 Service Recovery, Customer Satisfaction and Customer Retention 3. Research Methodology -9 3.1 Research Approach -9 3.2 Research Methods-9 3.3 Research Design-9 3.4…
research
.8 6 Methodology.9 7 Analysis.10 8 References.12 1. Introduction The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready to eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in United Kingdom market with the students as the main target customer of…
SUSTAINABLE MARKETING- critical analyze an organization
As far as the triple bottom line is concerned, the airline has made a number of steps towards achieving these three requirements. According to its official website (Emirates), it has a foundation called the Emirates Airline Foundation. This foundation has the task of providing funding in a number of crucial projects within the developing world. This has thus helped to improve the livelihoods of…
Business Research
Moreover, exploratory research helps to determine effective data collection method, research design and subject selection. Researchers can draw definitive conclusions with extreme caution through this exploratory research. Depending upon the fundamental nature, this exploratory research generally concludes a perceived problem that may not truly exist. This exploratory research generally relies on…
Marketing research for Ice pad and Outline the process for gathering data for research and explain how you would analyze the inf
Yet again, market research can help management decide how best to deliver their products to the target market. With many manufacturers producing and marketing a variety of ice pads in the U.S. it is important for a new entrant in the market such as Ice Pads Limited to establish what kind of products it needs to offer to win a significant part of the market. Ice Pads Limited was established in 2011…
Marketing and Stakeholders in the Food Industry
In addition, the work finds out the various aspects of the marketing concept and illustrates how the marketing concept can be useful for the growth and development of an organization. Lastly, the work identifies the various stakeholders of McDonalds and suggests effective ways of communication that will satisfy each group. In general terms, the concept of marketing claims that in order to gain…