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Competitive Strategy - Research Paper Example


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Competitive Strategy

On the other hand, Microsoft and Arcelik engage in the sale of similar electronic products and consequently have posed a challenge in the growth and development of Samsung. The essence of this article is to define new investment strategies that Samsung can use to strategize on its way up to business success in Turkey. Arcelik is a company that has dominated the Turkey business industry and has majored on the sale of household products, electronic goods and kitchen accessories, which ultimately have developed a unique customer interest in this organization. In 2008, the company managed to collect revenue of about $43 billion, which was the highest among business organizations that are regarded as members of the Turkey industrial and services group. The success of this company seems to originate from its dominance as one of the pioneer companies in the electronic industry. The company enjoys a good reputation in Turkey as the best household goods supplier that has remained reliable, efficient and productive over the years. As Boneglia and Goldstein (2007) points out, the organization has remained innovative and has won numerous awards for its unique products that have been developed through research and customer value approach. In addition, the organization has employed a differentiation strategy by engaging in the sale of a wide range of products including refrigerators, cooking and plant equipment. On the other hand, Microsoft poses a direct competition to Samsung especially in the sale

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of computing hardware equipment in Turkey. Microsoft is primarily a software based company that has primarily blossomed and flourished in this industry. It still it dominance in its Turkey branch especially in the sale of computer and mobile software, whose demand has increased in this country over the last decade. Since Microsoft entered in Turkey in 1993, it has remained dominant and has garnered a wide range of customers. One of its recent projects that have boosted its revenue is the award of tender to provide tablets in schools that was part of the government’s strategy to integrate information technology in education (Daily News, 2013). Another strategy of Microsoft that has become a challenge for Samsung is its merger and acquisition strategy that has seen it partner with Nokia. Nokia is the best mobile seller in turkey and the fact Microsoft provides a mobile software platform, it has reaped from the competitive advantage that Nokia enjoys in Turkey. However, Microsoft has been threatened by the entry of the Android software platform for mobile that has more unique and detailed features representing the modern demands of innovation. The two companies have posed a great threat to the survival of Samsung in Turkey and its success in this market relies on its dynamism and ability to strategize in this market environment. Apart from competition, the organization has been threatened by inflation of Smartphone market in this country that has seen the demand of these products go down considerably. However, the organization has remained strong in the provision of technology driven products that match the demand of modern demands of innovation. For instance, integration of the Android software platform in its smart phones series has helped this organization to win more customers in this country (Strategic
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Competitive Strategy Name: Course: Tutor: College: Date: Competitive Strategy Samsung Company is one of the multinational companies that have successfully managed to push its business operations in the international market. Recently, the company expanded its electronic business operations in Turkey and has since then engaged in an extraneous competition that has threatened to undermine its survival in this new business environment…
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