StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Customer behaviour towards online shopping

Only on StudentShare
Masters
Essay
Marketing
Pages 62 (15562 words)
The aim of this study is to investigate customer behaviour towards online shopping with a tight focus on customers’ trust of online shopping as it can be determined by looking at a case study of differentiation between Asda direct and Tesco direct in the UK…

Extract of sample

This paper considers general Internet usage in the context of marketing, provide an overview of online shopping, and discuss the profitability of online shopping over the past few years, before looking at Tesco and Asda specifically. Finally, since the factors that affect consumer confidence towards online shopping are diverse, it is important to study some of the factors within e-marketing frame such as product, price, promotion, distribution and customer service. Technological factors and demographics as well as social factors are also important and are considered as the macro environment of marketing. The World Wide Web has dramatically increased the general use of the Internet. In 1993, the World Wide Web was developed to be a commercial tool by the British scientist Tim Berners-Lee. Instead of using the Internet's “World Wide Web“ as a technological tool, the Internet quickly became an effective commercial outlet for vendors and customers. By late 2000, the Internet already had more than 450 million online users thanks to the convenience of the World Wide Web. According to estimates by Nua, there were already more than 30 million hosted websites as reported by the various server organizations by that time (Web update, www.nua.ie/surveys). This proves that the Internet environment is very effective and important for business (www.emarketing.com). E-business success through the Internet is also evidence of increasingly new customers to online shopping for company products and services. ...
Download paper
Not exactly what you need?

Related papers

Analysis of the Marketing Strategy of Apple Inc: 1997 – 2011
The researcher of this essay focuses on presenting the main field of his future study, that is Apple Inc company, that is the world's largest company in market capitalisation, producing iPhones, iPods and iPads along with Macintosh computers. The year 2009 was marked by of one of America and the world's worst financial crises, which became known as the Credit Crunch or the Global Financial Crises.…
10 pages (2510 words)
Dissertation
In terms of age, the most significant portion of respondents was in the 26-35 year age bracket, with 41.3% of respondents. 40.2% of respondents were in the 36-45 year age brackets. High school respondents totaled 58.2% of respondents. 64% of the respondents were currently employed. Internet usage and online shopping Many respondents had Internet experience. 29.6% had more than ten years Internet…
12 pages (3012 words)
Dissertation Methodology Under Title: "The Role of Social Media in Branding in the UK"
Adopting a mixed method such as what this study has done is equated with pragmatism and practicality because at the end of the day what matters is not about which research methodology is deemed more superior but which method(s) can result in the achievement of convincing answers to the research questions. For instance, in evaluating the branding strategy for Apple’s Ipad through social…
8 pages (2008 words)
dissertation proposal
The best example of viral marketing is Hotmail, which offer free e-mail services to users (Bryce, 2007). Whenever a user sends e-mail to others, there is an integrated viral add, which also gets sent to the recipient about signing up for a Hotmail account. I found the use of viral marketing is increasing at a rapid pace and marketers are considering it as one of the most useful marketing tools…
3 pages (753 words)
Analysis of the Joint Venture entry mode of Marks and Spencer in China with secondary data
It is evident from the research that several challenges and problems encompass the entry of M&S in the market of China. With the opening of their first outlet in the Chinese market, the company experienced a dip in its performance, which was accounted as considerably lower than the expected level in the Chinese market. The outlets opened by M&S, at the initial phases of its operations in the…
4 pages (1004 words)
A SUMMARY OF dissertation
Italy is a supplier and producer of high class wine. Increasing competition and favourable perception has helped Italian wine to get a good share of the Chinese wine market. Eradication of customs duty is another reason for the rising demand of wines, especially in corporate and government organizations (Prasad, 2009). However, various conditions have caused a derogatory situation for Italian…
3 pages (753 words)
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION
Review of the Literature……………………………………………………………………….3 3. Data Collection…………………………………………………………………………………7 4. Findings & Discussion………………………………………………………………………….8 5.…
10 pages (2510 words)