From Social Media Revolution to Social Media Evolution - Dissertation Example

Only on StudentShare

Extract of sample
From Social Media Revolution to Social Media Evolution

Marketing executives of five telecom company were approached to answer the questionnaire about SMM strategies and approach of their company. The method adopted in this research is qualitative research approach coalescing diverse case studies in the research strategy. SMM executives of five telecom companies were each provided with a specific questionnaire coordinated to their terrain of business. The five cases were analyzed with the help of data collected from the questionnaire. On the whole, result of this thesis concludes that communication by means of SM is still in the evolutionary stages of its development. Companies in general commend SM as a successful tool to surpass and sustain marketing communication, nevertheless, companies applaud SM as a tool for marketing communication. SM has brought revolution in the realm of communication, it holds immense growth potential concerning delineation and stipulation or blueprint of distinct platforms, for the reason that not all the available platforms are convenient and relevant for every company. ...
Download paper


Abstract Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM)…
Author : wymandarrion

Related Essays

The influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement
42 pages (10542 words) Dissertation
Impact of social media on marketing strategies
56 pages (14056 words) Dissertation
Digital Marketing: The Importance of Social Media
10 pages (2510 words) Essay
Social Media/ Social Network
19 pages (4769 words) Dissertation
Social Media Marketing
4 pages (1004 words) Essay
Social Media Marketing Plan
4 pages (1004 words) Term Paper
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!