the impact of culture on consumer behavior - Research Paper Example

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the impact of culture on consumer behavior

People from different cultures, customs, traditions, and religions find equal respect in this country and can stay with complete harmony. Religion and Spirituality are very important in India. Worship of various deities is a salient feature. India is said to be the birthplace of Hinduism, Buddhism, Jainism, Sikhism; 80% of the population follow Hinduism which is at least 4000years old. However people from various religions stay in this nation (Ganeri, 2013, pp. 6-7). India is the land where the Vedas and Upanishads originated (Vyas, 1992, pp.13-14). All the scriptures have been written in Sanskrit which is considered to be the mother of many languages. At present, Hindi is the national language which is again derived from Sanskrit. Indian languages, customs, rituals, dance, music, architecture, food, clothing etc differ greatly from place to place within the country. Naturally it is bountiful with seas, mountains, agricultural lands, forests, rivers, deserts, etc. India is the origin of various classical dance forms and music. However, each form represents the heritage of a particular group of people. ...Show more

Summary

A Comparative Study: The culture of India and United Arab Emirates & Its impact on their respective Consumer Behavior Culture is defined as a set of values, attitudes, beliefs, rules, behaviors, concepts of a particular place that binds the people of that place together (Ganeri, 2013, p…
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