T.G.I. Fridays - Essay Example

Only on StudentShare

Extract of sample
T.G.I. Fridays

The inner decor of the restaurant gives it a feel of a theatrical stage, the ambience, the service, the product along with the package make the visit memorable for the customers. The study deals with evaluating the service technologies used and assessing the image created by it in the minds of the people and the media. Moreover, the success attained by the T.G.I. Friday’s social media campaign will also be evaluated. Discussion The T.G.I Friday’s provides mass customisation service to the customers to maintain the standard and make them feel valued. The service technologies used the restaurant include the Point of Sale (POS) to rationalise its front and back office procedures to make the guests enjoy the service and experience the quality of offerings. T.G.I Friday’s has used the customisation technology to provide personalised menu to the customers satisfying their request through menu permutation. The restaurant uses the computer technology to monitor the timely service delivery of foods by the employees with standardised behaviour. The approach of the management is to provide distinguished and standard quality by implementing hard and soft elements in the service. The hard element is the used is the parking facility which helps in attracting more customers. ...
Download paper


T.G.I. Friday’s is a restaurant chain which provides American style food with quality service to the customers. The restaurant started its service in 1965, with the credo to treat the customers in an honoured manner and make them feel gratified. …
Author : dibbertlonny

Related Essays

Hope University for Sing Sing Correctional Facility
Hope University will definitely take part through actions which are continuously useful for those incarcerated. The purpose of the project is to provide basic college knowledge, which will prepare them for employment after they are released from prison. In this time, the pilot project will be started at Sing Sing Correctional Facility in New York State.
4 pages (1004 words) Assignment
Virgin Blue Budgeting Method for Advert
Budgeting Methods In any such marketing campaign the amount to be spent (budget) can be arrived at in more than one ways. Companies can decide on the advertising budget by using any of the following methods; percentage-of-sales-method, share-of-voice parity and the objective-and-task method. Percentage of Sales Under this method the promotional expenditure is set at a specified percentage of sales, either current or anticipated. As per the audited annual results of the company, Virgin Blue reported revenue of AUS$2.9 billion in 2010. The airline may set aside; say 3 percent or AUS$ 8, 70,000,...
3 pages (753 words) Essay
Fulton's Ice Land Case Study
Therefore Fulton is trying to adopt some strategies which would increase its profits. Fulton’s current strategy To evaluate the current strategy of Fulton’s ice Land, the 4Cs of marketing is taken into consideration. The 4Cs includes Customer Value, Cost, Convenience and Communication (Crandall, p.57). Fulton’s Ice Land offers indoor staking with a conventional hockey rink surface. Steve operates the staking program and runs a successful hockey program which is accompanied by decent profits. Steve wants to expand his business so that he could allow 700 people at one time in the public...
5 pages (1255 words) Case Study
Investigation on Whether Nokia Should Quit the UK
The main research objective is find out whether it would be viable to minimize expansion of the Nokia brand in the U.K market. Nokia as evident from the analysis has been experiencing a decline it its market share in the named market. Competition has stifled with other companies providing equal or better quality mobile handsets. Handsets are now a requirement for a majority of people. Statistics has shown a decline in number of handsets purchased and an ever increasing number of smartphones acquired. It is a technologically changing world that can be attributed to this trend. People want the...
6 pages (1506 words) Essay
Marketing service essay
It is observed that the cinema industry has amassed enormous growth in recent times due to the emergence of 3D experience along with latest technology based digital effects. In this context, the revenues are expected to increase considerably from the cinema industry of Australia in the upcoming years (Westberg 2011). External Environment Rooftop Movies, which is located in Perth city of Western Australia, has ultimately transformed into a premier destination for those people who live and work in the city. The patrons or the customers belonging to the Perth city consider Rooftop Movies as one...
5 pages (1255 words) Essay
Understanding customers- analysing customers using mosaic
Understanding customers- analysing customers using mosaic
8 pages (2008 words) Essay
Delivering Marketing Programs
In such a way, Red Bull began targeting and specifically marketing to key demographics by sponsoring different types of extreme sports and buying marketing space with regards to those activities that were primarily watched or engaged with by their demographic target. Such an inexpensive approach allowed the brand to position itself effectively with regards to rapidly gaining market share in integrating with this specific demographic around the globe. With respect to how this target market has changed over time, it has not. This represents both a positive and a negative for the Red Bull brand...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!