Create a Integrated Social Media Plan for Rockport Company

Create a Integrated Social Media Plan for Rockport Company Research Paper example
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Create an Integrated Social Media Plan for Rockport Company 1. Brand Discovery Statement Founded in the year 1971, the Rockport Company (Rockport) is highly valued and a renowned brand operating in the industrial periphery of manufacturing leather footwear for men and women.


Correspondingly, it can be observed that the business strategies applied by Rockport centrally focuses on promoting adequate innovation and engineered designing to provide ultimate comfort and style to its customers in accordance with the changing trends observable in the global market (Adidas Group, 2012). 2. Defining Social Media Goals for Rockport Setting of goals associated with marketing any product and/or service can be considered as a primary and most essential step for modern organizations in order to build a strong brand establishment in the respective business market. Therefore, the primary goals of the proposed social media for Rockport would focus on: Enhancing or strengthening its brand value Driving renovation strategy for its continuous brand development and Continuous monitoring of its brand presence in any respective business market 3. Crafting Message to the Target Audience The development of an effective social message will certainly play a major role for Rockport to maintain its brand equity within the market. In order to meet these stipulated social media goals, the following messages would enable Rockport to build its strong brand positioning in the leather footwear business industry. We care about your comfort and style Engineered footwear to deliver ultimate comfort and style Setting trends through delivering innovation and style 4. ...
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