Create a Integrated Social Media Plan for Rockport Company - Research Paper Example

Free

Extract of sample
Create a Integrated Social Media Plan for Rockport Company

Correspondingly, it can be observed that the business strategies applied by Rockport centrally focuses on promoting adequate innovation and engineered designing to provide ultimate comfort and style to its customers in accordance with the changing trends observable in the global market (Adidas Group, 2012). 2. Defining Social Media Goals for Rockport Setting of goals associated with marketing any product and/or service can be considered as a primary and most essential step for modern organizations in order to build a strong brand establishment in the respective business market. Therefore, the primary goals of the proposed social media for Rockport would focus on: Enhancing or strengthening its brand value Driving renovation strategy for its continuous brand development and Continuous monitoring of its brand presence in any respective business market 3. Crafting Message to the Target Audience The development of an effective social message will certainly play a major role for Rockport to maintain its brand equity within the market. In order to meet these stipulated social media goals, the following messages would enable Rockport to build its strong brand positioning in the leather footwear business industry. We care about your comfort and style Engineered footwear to deliver ultimate comfort and style Setting trends through delivering innovation and style 4. ...Show more

Summary

Create an Integrated Social Media Plan for Rockport Company 1. Brand Discovery Statement Founded in the year 1971, the Rockport Company (Rockport) is highly valued and a renowned brand operating in the industrial periphery of manufacturing leather footwear for men and women…
Author : twila64
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Create a Integrated Social Media Plan for Rockport Company"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated Marketing Communications -- Communication Plan of a company
The company is one of the largest in the telecom sector. The company was established in 1865 as a wood pulp mill by Knut Fredrik Idestam. It was established on the banks of Nokian Virta River in the country Finland. The company first started with its paper products, car tires, personal computers and cables.
8 pages (2000 words) Essay
Start-up company- Marketing/Social Media Strategy
4 pages (1000 words) Essay
Integrated Marketing Plan
The plan will be implemented within a period of 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing.
5 pages (1250 words) Essay
The Priority for Glenmeadie's Innovation Efforts
Innovation is particularly important for a company old enough to have a 25-year reserve, particularly with the most recent explosion in social networking and other online technologies as a platform for sophisticated marketing. However, any company should continue to focus on what the customer really wants, which is an outstanding and reliable product.
8 pages (2000 words) Essay
Social Media Marketing Plan
My company is already practicing the social media marketing and some activities have been partly successful. However, the fans and followers are not active according to the company’s expectations. Social Media Plan Overview The organization’s goals for social media entail developing and increasing people’s interests in the products and gaining market shares by providing services to clients through the social media.
4 pages (1000 words) Term Paper
Social Media Marking Business Plan
The social media platform is an important channel for carrying out the marketing campaigns for the promotion of the products and services. The marketing plan of the business could be implemented at a much faster pace through the tools of social media marketing.
8 pages (2000 words) Research Proposal
Social Media Marketing Plan
The researcher states that social media today is a very economical way of advertising, because most of the services are free. In line with this, it is important for Lips-to-Go to hire at least one professional and experienced online relations employee who will be dedicated in helping to ensure that that the business is able to manage its online presence.
9 pages (2250 words) Assignment
Integrated Marketing and Communication
This concept has become well known since the latter half of the 1950s and is rising in importance since then all across the world. IMC provides vast scope to the companies in their different aspects of business operation. Companies operating both domestically and globally are adopting the process of IMC and integrating them into the business policies of their companies.
10 pages (2500 words) Term Paper
Marketing Analysis: Case Study
The originator of adidas was one of the first individuals to see the potential of this manifestation of marketing when he supported the FIFA World Cup in 1978. Sponsorship includes
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT