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Differences of marketing strategy between Apple and Samsung in smart phone industry - Dissertation Example
Author : willmschristian
Pages 44 (11044 words)
Differences of marketing strategy between Apple and Samsung in Smartphone Industry Contents Contents 2 Introduction 4 Research Aims and Objectives 6 Research Aims 6 Research Objectives 7 Literature Review 8 The Global Smartphone Industry 8 Apple and Samsung in the Smartphone Industry 10 Marketing Strategy of Apple in the Smartphone Industry 12 Marketing Strategy of Samsung in the Smartphone Industry 14 Influence of Apple’s and Samsung’s Marketing Strategy on Consumer Behaviour 16 Impact of Apple’s and Samsung’s Marketing Strategy on their Growth and Profitability 17 Methodology 23 Overview 23 Selection of Rational Marketing Method 25 Secondary Research 25 Primary Research 26 Sample Se…
Smartphone helps the users in accessing internet based applications in a much faster manner owing to its potential of global connectivity. Further Smartphone in comparison to other mobile phones also helps its user base in applications facilitating complex computing. Existence of Smartphone has helped in enhancing the aspect of personalisation pertaining to the consumers where the user base can delete and keep a large number of mobile applications according to one’s selectivity and desire. Thus the emergence of a Smartphone has in total revolutionized and transformed the cellular communication market by enabling the user base to avail internet application anywhere and anytime. ...