Smartphone helps the users in accessing internet based applications in a much faster manner owing to its potential of global connectivity. Further Smartphone in comparison to other mobile phones also helps its user base in applications facilitating complex computing. Existence of Smartphone has helped in enhancing the aspect of personalisation pertaining to the consumers where the user base can delete and keep a large number of mobile applications according to one’s selectivity and desire. Thus the emergence of a Smartphone has in total revolutionized and transformed the cellular communication market by enabling the user base to avail internet application anywhere and anytime. With the help of Smartphone the consumers thus tend to enjoy a large number of applications pertaining to the ambit of social networking and also internet based activities like e-mails in an enhanced fashion for which global demand for such tends to rise in an accelerated mode. Moreover usability of Smartphone also enables the people to retrieve large amount of information relating to their surroundings and interests relating to food and restaurants, news, games and sports and others. The global market for Smartphone in comparison to normal mobile phones is found to gain a rapid acceleration despite the economic fluctuations affecting the global telecommunication devices market. A survey conducted during the period ranging from 2007 to 2010 reflects that the global market for Smartphone has gained a compounded growth rate of 4 percent. Moreover the percentage of sales in units for Smartphone has increased along the 2007 to 2010 period by a rate of 20 percent. The same percentage rise has also been located in terms of market volume growth of such along the stated periods. Focusing on such rise along the 2007 to 2010 period forecasts pertaining to the sales volume for Smartphone has been made along the period ranging from 2009 to 2015. It is observed that where during 2009 the number of Smartphone sold were 173 million the same is taken to reach around 619 million units by the close of 2015. This exponential rise in the demand for Smartphone is related more to the incorporation of 3G and Wi-Fi enabled network in the cellular gadgets thereby contributing in the enhancement of the potential of the Smartphone (Song, n.d.). The global Smartphone market is governed by leading competitors like Apple, Samsung, Motorola and Research in Motion mobile phone companies. These companies compete with each other pertaining to the Smartphone industry in terms of the emotional and rational enhancements shared with the consumers. Samsung tends to gain command over other players in the Smartphone market by working on the frontiers of innovating different models. Moreover Samsung also focuses to gain the market lead by rendering Smartphone that are affordable in terms of cost. Competing with Samsung, Apple focuses in rendering Smartph
Differences of marketing strategy between Apple and Samsung in Smartphone Industry Contents Contents 2 Introduction 4 Research Aims and Objectives 6 Research Aims 6 Research Objectives 7 Literature Review 8 The Global Smartphone Industry 8 Apple and Samsung in the Smartphone Industry 10 Marketing Strategy of Apple in the Smartphone Industry 12 Marketing Strategy of Samsung in the Smartphone Industry 14 Influence of Apple’s and Samsung’s Marketing Strategy on Consumer Behaviour 16 Impact of Apple’s and Samsung’s Marketing Strategy on their Growth and Profitability 17 Methodology 23 Overview 23 Selection of Rational Marketing Method 25 Secondary Research 25 Primary Research 26 Sample Se…
The global economy is driven by technological innovation as the scope of high-technology applications is no longer limited to computers. The high-tech industries are characterized by a high degree of uncertainty as far as the markets, technology and competition which makes the traditional marketing tools unsuitable for these products
The research is also aiming to be used as the reference of some companies in their goal in prioritizing the advertisements and sales promotions of their products in mobile phone devices. It endeavored to evaluate the market for mobile services and advertisement in relation to the position of respective phone companies.
This sector is characterized by high degree of uncertainty in terms of competition, technology and the markets. Therefore, the traditional marketing tools are no more applicable as consumer needs and demands are ever-changing. Apple is the largest publicly traded in the world by market capitalization, but it had suffered a setback in the early 1990s.
It has become a medium to chat with peers, communicate with people, a medium of entertainment and also come into significant use in the business front. With the tumultuous importance of mobile phones in the current day scenario, mobile phone companies are faced with a very serious challenge.
sung’s survival and success 18 HTC 19 Pioneering role 19 Playing it safe 19 (E) Phase 3: Analysis of the changes and developments 21 Apple 21 Nokia 22 Samsung and HTC 22 Comparative analysis 23 Market share and profits 23 Online app stores 26 Mobile operating systems 26 Organisational development 27 Type and pace of change 27 Cultural aspect of the changes 28 Latest developments 28 (F) Concluding discussion 28 References 30 (A) Introduction Description of study This study uses theories of organisational change to identify and analyse the important organisational developments and changes that four major mobile telecommunications companies have experienced or implemented in the mobile phone i
The research started as an idea that has been well supported by a number of people in a significant manner. The research topic can be considered as quite interesting offering great scope to communicate with different people in order to have a feel of their views and opinions.
There are three major issues in the research paper such as, 1- identifying key product attributes of Smartphone which can influence brand loyalty among Chinese consumers, 2- understanding the cross linking between product attributes and 3- understanding variance in product attributes can create difference in brand loyalty of customer towards different Smartphone brands.
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
orporate Level Strategy and its Advantages 12 2.3 Apple Corporate Strategy 13 2.4 Sony Corporate Strategy 14 2.5 Theoretical Review: Customer Service 15 2.6 Customer Service Strategy of Sony 16 2.7 Customer Service Strategy of Apple 17 2.8 Customer Service Strategy in Creating Customer Base 18 2.9 Corporate and Customer Service Strategy in Sustainability 19 CHAPTER III – RESEARCH METHODOLOGY 19 3.1 Research Philosophy 19 3.2 Research Design 20 3.3 Research Approaches 21 3.4 Research Methods 23 3.5 Research Strategies 23 CHAPTER IV – DATA COLLECTION METHODS AND DATA ANALYSIS 24 4.1 Data Collection Method 24 4.2 Sampling Method 24 4.3 Data Analysis 25 4.4 Findings and Analysis 25 CHAPTER V
Fulfilling all these criteria has become challenging in a business environment where consumer tastes and preferences are constantly evolving. Apple’s iPhone and Nike are two very popular products with the age group of 16-25 year olds but their marketing strategy varies to a large extent.
34 pages (8500 words)Dissertation
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