Differences of marketing strategy between Apple and Samsung in smart phone industry

 Differences of marketing strategy between Apple and Samsung in smart phone industry Dissertation example
Masters
Dissertation
Marketing
Pages 44 (11044 words)
Download 0
Differences of marketing strategy between Apple and Samsung in Smartphone Industry Contents Contents 2 Introduction 4 Research Aims and Objectives 6 Research Aims 6 Research Objectives 7 Literature Review 8 The Global Smartphone Industry 8 Apple and Samsung in the Smartphone Industry 10 Marketing Strategy of Apple in the Smartphone Industry 12 Marketing Strategy of Samsung in the Smartphone Industry 14 Influence of Apple’s and Samsung’s Marketing Strategy on Consumer Behaviour 16 Impact of Apple’s and Samsung’s Marketing Strategy on their Growth and Profitability 17 Methodology 23 Overview 23 Selection of Rational Marketing Method 25 Secondary Research 25 Primary Research 26 Sample Se…

Introduction

Smartphone helps the users in accessing internet based applications in a much faster manner owing to its potential of global connectivity. Further Smartphone in comparison to other mobile phones also helps its user base in applications facilitating complex computing. Existence of Smartphone has helped in enhancing the aspect of personalisation pertaining to the consumers where the user base can delete and keep a large number of mobile applications according to one’s selectivity and desire. Thus the emergence of a Smartphone has in total revolutionized and transformed the cellular communication market by enabling the user base to avail internet application anywhere and anytime. ...
Download paper
Not exactly what you need?

Related papers

International Marketing: Apple Inc.
Cross cultural or cross border business is the order of the day at present. Business strategies such as outsourcing and offshoring are getting more prominence now because of the extremely globalized business world. Domestic marketing and international marketing are extremely different activities even though the core concept of both remains the same. The marketing techniques used successfully in…
Marketing Strategy of Apple
Over the last decade, Apple redefined the music and cellphone business, and the entertainment and media world by introducing IPod, IPhone and IPad. With the motivation to evaluate the marketing strategy of Apple, which enabled it to bring about a turnaround, this research is being conducted. Three objectives were set in Chapter I and after extensive literature review in Chapter II, questionnaire…
Executive summary for Suamsung
Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market…
Marketing Plan for R200 "Revola" Smart Phone
They are also data enabled However, the smart phone models that are currently available in the market have several deficits. Storage memory is limited because the in built memory is limited and has a provision for just one microSD memory card slot. Due to the multitasking on the smart phone battery life is really reduced requiring one to keep recharging frequently. A majority of smart phones are…
Strategic Marketing Plan
In essence, a smart TV is more like a smartphone and a great deal superior to the “idiot box” it used to be called (Sinclair 2011a, 3; Sinclair 2011c, 3). This strategic marketing plan is prepared for Samsung TV, which is particularly geared toward the Australian market. Before this report proceeds to Samsung TV, it will discuss the SBU in general first. Samsung (2011) aims to position itself…
The war between samsung and apple(use The Marketing Theory of 4Ps)
Therefore, the paper will discuss issues related to the dispute between Samsung and Apple, applying the marketing theory of 4ps while focusing on other such as marketing ethics, consumer behaviours, and marketing entry strategies. On the other hand, another request of injunction by Samsung seeks to gather information concerning iPhone 5 and iPad 3 was made, but Apple is made all the necessary…
MARKETING REPORT- SAMSUNG GALAXY GEAR (SMART WATCH)
Gear Manager is used primarily for adjusting the device settings and installing various applications by means of Samsung Apps. Current Positioning of Samsung Galaxy Gear in Australia Samsung Electronics, Australia announced that the Samsung Galaxy Gear would be available in the country from 18th September 2013. It has been declared as the first wearable mobile technology range which acts as the…