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Strategic Management Analysis - Essay Example

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‘Better Place’ exam notes Name: Institution: Course: Tutor: Date: Better Place ‘Better Place’ was a company that operated in the locomotive industry whose headquarters were based in California while department of research and development was based in Israel…
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Strategic Management Analysis
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Strategic Management Analysis

With the company being driven towards revolutionizing the locomotive industry by 2020, the company made a difference through offering alternative mechanisms of powering locomotives by use of electricity, which is seen to be less hazardous while compared to the fossil fuels commonly used. Despite the fact that the electricity technology for locomotive propulsion existed even prior to the combustion engine technology, the Better Place organization is celebrated for improving on these ideas and designing improved systems for revolutionizing the industry. This therefore imply that the absence of the organization would imply that no solution to the problem of green gas emissions highly contributed by the locomotive industry would have been found and no efforts would be pursued to make the world a better places as the organization envisions. Better Place’s Visions: the organization’s main vision had been to link together the main players within the locomotive industry globally for a more unified system in production and improvement of the locomotives produced. This meant that unification of customers, car companies, utilities as well as battery companies would ensure that the electric vehicles would be widely adopted. Besides, owing to the major hurdle that the EVs faced in reduced mobility, the company has a vision to improve on mobility of the EVs (Etzion and Struben, 2011, p. 5). Better Place’s stakeholders: The main stakeholders in the Better Place organization were the various governments that were supportive to the initiative and which are affiliated through registration and financial support, as well as general auto manufacturers interested into such a promising venture. Despite the governments contributing on financial resources, they also aided through policy frameworks to create an enabling environment in respective countries. Ideas and general infrastructure of manufacture of such vehicles was offered by the auto manufacturing companies affiliated to the ideology of better place on the planet. Scenarios and industry analysis: The locomotive industry has undergone great and notable steps over generations since the initial era when transportation was through animal driven locomotives. Technological advancement brought about the discovery of the steam engine, which was initially developed for farm mechanization but later it was adopted for personalized mobility. However, with basic notable shortcomings in use of steam engines for personalized movement, the electric vehicle was designed in the early years of 19th century. Preference of electric vehicles to steam vehicles was on cleanliness, little noise and general ease of use. It is worth noting that the EVs were more expensive to the steam ones but by the close of the 19th century, more EVs were sold. Henry Ford later invented the ‘assembly line’, which is equally celebrated as a remarkable step in revolutionizing the locomotive industry by reducing manufacture time as well as the related costs of labor. The Ford, Chrysler as well as the General motor companies was the dominant companies in the time, which specialized in manufacture of the ICE vehicles though others slowly came in. It is to be noted however that the effects of use of the fossil fuels by the ICE are adverse to human health and the ... Read More
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