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How do companies in the retailing industry use twitter to interact with their customers? Is Twitter a good tool to interact with - Dissertation Example

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Contents Executive Summary 1 Introduction 2 Analysis of Secondary Data 6 Application of Twitter as an interactional tool for customers at Wal-Mart and Amazon 8 Findings 12 Conclusion 13 References 14 The Role of Twitter in Managing Customer Relations Executive Summary The evolution of internet as a communicational mechanism has helped the companies in considering each and every individual as a potential customer (Mangolda & Fauldsb 2009)…

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How do companies in the retailing industry use twitter to interact with their customers? Is Twitter a good tool to interact with

The notion of “going global” that was once considered as a prestigious strategic option and it was reserved for mighty organizations in the past (Hennig-Thurau 2010). But in the current scenario of the global economy all of the companies regardless of age and size have the option to serve globally. The common examples that started small and with the passage of time went global include the names of Microsoft and Wal-Mart. The former one has its roots in a small room and the other one started out as a tiny shop in the village. The only thing that has helped the process of evolution in the business world is known as entrepreneurial skills and instincts. The abovementioned attributes has the power to help the process of economic growth and the internet grew significantly because it subliminally fulfilled the purpose of the business that is to experience growth (Raacke & Bonds-Raacke 2008). The cliche is true that states that the company which is not growing then perhaps it is dying out. The global reach is going to be the decisive factor of success in the futuristic market conditions of the international economy in the near future. The internet’s role is increasing in driving the lives of humans (Baird & Parasnis 2011). ...
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