How do companies in the retailing industry use twitter to interact with their customers? Is Twitter a good tool to interact with

How do companies in the retailing industry use twitter to interact with their customers? Is Twitter a good tool to interact with Dissertation example
Masters
Dissertation
Marketing
Pages 17 (4267 words)
Download 0
Contents Executive Summary 1 Introduction 2 Analysis of Secondary Data 6 Application of Twitter as an interactional tool for customers at Wal-Mart and Amazon 8 Findings 12 Conclusion 13 References 14 The Role of Twitter in Managing Customer Relations Executive Summary The evolution of internet as a communicational mechanism has helped the companies in considering each and every individual as a potential customer (Mangolda & Fauldsb 2009)…

Introduction

The notion of “going global” that was once considered as a prestigious strategic option and it was reserved for mighty organizations in the past (Hennig-Thurau 2010). But in the current scenario of the global economy all of the companies regardless of age and size have the option to serve globally. The common examples that started small and with the passage of time went global include the names of Microsoft and Wal-Mart. The former one has its roots in a small room and the other one started out as a tiny shop in the village. The only thing that has helped the process of evolution in the business world is known as entrepreneurial skills and instincts. The abovementioned attributes has the power to help the process of economic growth and the internet grew significantly because it subliminally fulfilled the purpose of the business that is to experience growth (Raacke & Bonds-Raacke 2008). The cliche is true that states that the company which is not growing then perhaps it is dying out. The global reach is going to be the decisive factor of success in the futuristic market conditions of the international economy in the near future. The internet’s role is increasing in driving the lives of humans (Baird & Parasnis 2011). ...
Download paper
Not exactly what you need?

Related papers

An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc.
Built on this basic concept, a decade later, Boyd and Ellison (2007) formally defined the social network as a web-based service that allows people to create a public or semi-public profile through a bounded system, and share, articulate and communicate with a list of other such users. In this period of 14 years, not only the concept of social networking.

You may also…
How to Differentiate Customers
The tabular format below will give an insight into the various parameters associated with the client with emphasis on the weight associated with each and every category. Index Parameter Measures Weight Average Revenue Score Current spend and the projected spending 20 Revenue Change Score Changes in annual revenue 25 Current Relationship Tenure; Contract Commitment 15 Technology Entanglement…
How to Interact with Customers
In this particular case, it has to be highlighted that the issues faced by the consumers on the purchase of the products of the company’s sales’ department needed solutions. This makes the customers and consumers of the products to call up to the customer service department. It is to be highlighted and mentioned that when the customers opt to call up the customer service executives of the…
Business-to-Business Marketing Report
About $ 800 billion is being spent by all American companies each year on sales force, which is about 3 times the quantum of dollars spent on advertising. …
Public relations: Social Media (Twitter)
Cisco systems provide a considerable percentage of all networking solutions around the world. It specializes in data, voice, wireless and security in networking. Social media has revolutionized the communication industry especially when it comes to advertising and marketing. Most companies have incorporated this new revolution when doing their communication. Cisco Systems is among the companies…
An investigation into issues surrounding consumer online purchasing influenced by Facebook and Twitter
A primary research method was used and a survey instrument with 30 questions based on the Likert scale was used. This was administered to a research sample of 200 and the responses analysed using SPSS. Findings from the research indicate that fashion firms use a number of methods and tools for promotion. These include Facebook posts, online reviews, and posts about latest events, trends, celebrity…
How online retailing satisfy the needs of hedonic and utilitarian customers?
According to standard economic theory, consumers are known for maximization of utility driven by cognitive values. However, emotional desires can at times direct functional motives in the process of choosing products. Goods are often chosen and consumed at times for purposes of pleasure hence making consumers achieve some instrumental purpose. Such are categorized as; luxuries and necessities,…