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Developing an integrated Marketing Mix Plan for a new brand (TEA)
Pages 15 (3765 words)
At the current the world tea market is swiftly developing with emerging customer necessities. The importance of the drastic change is noted from the export of value added tea products is highlighted in literature to face the shortcomings that are increasingly aggressive beverages.
The firms fail to address the competitive forces by developing their marketing policies will minimize the competitors (William 56). The marketing policies adopted by the organizational leaders, they direct their firms towards gaining the competitive advantage in the value added tea industry are discussed in the research. Data is collected through interviews with founders of nine firms using an interview guide and use records at the UK Tea. The results produced that brand structure, position advertising, product discrimination, cost control, and customer center were the most important policies approved by the organization. Opening up new markets abroad, fair trade, ecological sustainability, and closer delivery were acknowledged as imperative policies that are distinguished compact from contenders and located them among the market influential. It was also discovered that the deliberate resolutions could be endorsed to vision of the leaders, menace taking, their eagerness and assurance. Identifying marketing policies depending on the firm’s competence and modernization, and is found fundamental for the cost added tea export industries to attain production realization as well as to make significant involvement to the United Kingdom market. ...
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