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Developing an integrated Marketing Mix Plan for a new brand (TEA) - Research Paper Example

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Developing an integrated Marketing Mix Plan for a new brand (TEA)

The firms fail to address the competitive forces by developing their marketing policies will minimize the competitors (William 56). The marketing policies adopted by the organizational leaders, they direct their firms towards gaining the competitive advantage in the value added tea industry are discussed in the research. Data is collected through interviews with founders of nine firms using an interview guide and use records at the UK Tea. The results produced that brand structure, position advertising, product discrimination, cost control, and customer center were the most important policies approved by the organization. Opening up new markets abroad, fair trade, ecological sustainability, and closer delivery were acknowledged as imperative policies that are distinguished compact from contenders and located them among the market influential. It was also discovered that the deliberate resolutions could be endorsed to vision of the leaders, menace taking, their eagerness and assurance. Identifying marketing policies depending on the firm’s competence and modernization, and is found fundamental for the cost added tea export industries to attain production realization as well as to make significant involvement to the United Kingdom market. Introduction The Tea Processing market research reports on that provides the key industry with the analysis and market statistics, measures the market size, analyzes the current and future industry trends and identifies to the industries the share for the largest markets. The IBIS World publishes the largest collection of the economic report so that an industry can have a supply chain, economic drivers and key buyers and sufficient markets for their products. Tea is distinctly the British beverage, and more than 60 billion mugs of tea are taken annually in the United Kingdom only. The Britons are noted as the world tea drinkers per each capita, it has over 1,200 diverse types of tea sold all over the country. Viewing it from the economic depression and dilapidated customer expenditure, the Tea processing industry has remained resilient, due to its staple and cheap nature. The majority of the of the tea that is consumed in the United Kingdom, is the black tea type, it is primarily made from a blend of East African and South Asian tea leaves. There is a low amount of tea that is grown in the United Kingdom; the industry is exposed to the volatilities including global sourcing, for example, weather, crop diseases, political unrests and other external factors (Allen 42). The consumption of tea mostly ranges at 88% at the household purchasing. The South East part has the highest proportion of tea drinkers at 94%. According to the geographical spread of the tea manufacturing industries follow the trends of population development and the disposable capita income. Considering the low cultivation of tea in the U.K, and the large multinational companies such as Tetley and Unilever, they occupy the dispensation, amalgamation, covering and distribution of tea, and they are located close to their major customers (Data monitor 78). The wholesale bypass keeps the industry on its toes, through the IBIS World’s coffee, tea, and spices. The wholesaling market investigation, report provides the latest industry statistics and trends, making it possible for consumers to recognize the products and customers during the revenue augmentation and effectiveness. The manufacturing statement identifies the principal corporation and offers premeditated manufacturing analysis for the key aspects that manipulate the market at large (Mersey 34). The Coffee, Tea and Spices industries has had a bitter and marvelous run, even ...Show more


At the current the world tea market is swiftly developing with emerging customer necessities. The importance of the drastic change is noted from the export of value added tea products is highlighted in literature to face the shortcomings that are increasingly aggressive beverages…
Author : heathcotetalon
Developing an integrated Marketing Mix Plan for a new brand (TEA)
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