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Case study on BMP DDB advertising company - Essay Example
Pages 11 (2761 words)
This essay describes the research that was conducted by the BMP DDB advertising company based in the United Kingdom. The aim of this research was to establish how the buyers’ behaviour could be understood by living with the tribes. The company employed an ethnographic approach…
This essay "Case study on BMP DDB advertising company" outlines the research of the consumers' behavior which was conducted by the BMP DDB advertising company. The amount of data gathered by the researcher regarding the family’s behaviour, within the research period, depicted a lot about the family. However, the recorded information about the family, although exhaustive and often precise, did not completely capture the habits and information that comprise the personality of the family. The research identified that the family held high value of money than the average people. On the contrary, though the data on family properly suggested that they enjoy lavish goods like high-quality foods and foreign holidays, it could not reveal any presence of life factors that influenced their purchasing decisions. Moreover, the information about the family clearly showed that though the family liked quality foodstuffs, they diverse their purchases between superstores and local discount shops (Baker and Bass, 2003:90-210). This suggested that the family also went shopping for products whose prices were discounted and cheaper. The family was able to show the researcher one of the products brought from the discount store. The family explained the reasons for such option, and the cost that could be incurred had they shopped from the supermarket. The family was able prided on their ability to hunt down bargains, and sometimes went shopping for luxurious goods when their financial muscle was adequate (Baker and Bass, 2003:90-210). ...
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