Emirates Airline Readiness for EXPO 2020 - Research Paper Example

The paper “Emirates Airline Readiness for EXPO 2020” is an earnest example of a marketing research paper. The Emirates has plans to expand the capacity of its airport and facilities in order to encourage vast growth in the global aviation industry. The Expo 2020 is foreseen to be one of the finest things, which will ever take place in the UAE’s aviation industry because it will encourage the aviation industry to grow (Emirates 24/7, 2014). Considering the big plans for 2020, one question that comes up is the readiness of airlines for Expo volume of passengers.

The major objective of this research study was to analyze Emirates Airline readiness for Expo 2020. The specific objectives while conducting this research will include analyzing the current human resource capacity in Emirates Airline in terms of readiness, for instance, languages, professionalism, and work shifts to accommodate the Expo 2020 volume. Other specific objectives include analyzing the percentage of employees Emirates Airline is supposed to recruit and maintain to satisfy the 2020 demand, analyzing the various ways Emirates Airline is preparing to handle Expo 2020, and analyzing the shortcomings expected as a result of an increased volume of passengers during the Expo.

Air travel is the globe’s longest service of A380 king within the operation. Emirates Airline has affirmed that its A380-800 versions will present a fuel cost-cutting measure of 3.1 liters for every one hundred passenger-kilometer. Emirates Airline A380-800s additionally features the GP7200 locomotives Engine Alliance that saves fuel of 500,000 liters per airplane every year.The Emirates Airline team has taken on the medium-growth set-up and expects the populace by the year 2020 to be approximately 2.8 million. This means that the workforce will have to be increased to cater to the increasing customer demand expected during the year 2020 because of the Dubai World Expo.

Therefore, the company needs to come up with a strategy on how to recruit and maintain employees to satisfy the 2020 demand by increasing the percentage of employees already at Emirates Airline.