Market Segmentation in Apple - Dissertation Example

Only on StudentShare

Extract of sample
Market Segmentation in Apple

“An example of one product and multiple segments would be Apple’s iPod which was produced and targeted towards different demographic segments including male and females, different age levels and different income levels” (Elements of a Successful Business Plan: Market Segmentation n.d., p. 5).
2. Aim of the Research
The aim of the research is to:
Investigate the marketing segmentation strategies in Apple (UK). “Market segmentation is important as it helps the firms to get customer focused” (Saxena 2009, p. 212). It is necessary to investigate the market segmentation strategies of a firm in order to understand its market strategies and to strengthen its products in the market.
3. Literature Review:
Market segmentation is a strategy in marketing and economics. “Apple exemplifies the marketing concept in every aspect of its business” (Boone & Kurtz p. 11). Market segment is a division of a market made up of organizations or people with one or more features that reason them to demand similar product and services based on character of those products such as functions or price. “Demographic differences have been widely used as bases for segmenting consumer markets” (Croft 1994, p. 24).
According to Michael J Baker and Michael Saren in their book, “Marketing Theory: A Student Text,” market segmentation is essential to strategic marketing. Segmentation outcome is an improved, developed consideration of consumer’s behaviors, similarities and differences, and so directs the growth of marketing programmes and propositions. ...Show more

Summary

This research proposal seeks to investigate the marketing strategies in Apple (UK) and it includes an explication of the aim of the research, a short literature review, the methodology that will be used in conducting the research, data analysis method that will be used etc. …
Author : skuhn
Market Segmentation in Apple essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Market Segmentation in Apple"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing strategy and KSFs of Apple Incorporation
The global economy is driven by technological innovation as the scope of high-technology applications is no longer limited to computers. The high-tech industries are characterized by a high degree of uncertainty as far as the markets, technology and competition which makes the traditional marketing tools unsuitable for these products
29 pages (7250 words) Dissertation
Customer Satisfaction and Market Segmentation of Mass Transit Railway (MTR) Corporation Limited
The research aims at identifying and analysing the customer satisfaction and market segmentation of Mass Transit Railway Corporation Limited. Customer satisfaction is a different concept all together that needs to be understood and defined in a clear manner. At the same time market segmentation is a business strategy that depends on the dynamics of the organsiation and business environment.
54 pages (13500 words) Dissertation
Factors influencing the brand loyalty on Apple iPhone in the UK market
............................................................................ 1.2 Research aims and objectives................................................................... 2. Review of literature........................................................
40 pages (10000 words) Dissertation
Marketing Strategy of Apple
This sector is characterized by high degree of uncertainty in terms of competition, technology and the markets. Therefore, the traditional marketing tools are no more applicable as consumer needs and demands are ever-changing. Apple is the largest publicly traded in the world by market capitalization, but it had suffered a setback in the early 1990s.
60 pages (15000 words) Dissertation
E-Branding:An analysis of Consumer behavior towards Apple
First and foremost, this study strives to attain a sufficient body of knowledge, based on exhaustive review of relevant literature concerning the relevant theoretical as well applied aspects of the consumer behavior, consumer perception, branding as process, the computer industry, cult branding, emotional branding and Apple’s performance as a brand.
55 pages (13750 words) Dissertation
To investigate how iPhone maker Apple competes across the Smartphone market
The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients. The iPhone hit the market with an intense level of interest creating a fervent anticipation which promoted the phone to a high level of sales.
25 pages (6250 words) Dissertation
The impact of the internet an markting development a case study of apple Inc. computers
This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work and school projects and in building the nation in a large scale. Home appliances like television sets, refrigerators, telephones, washing machines, etc.
52 pages (13000 words) Dissertation
Analysis of the Marketing Strategy of Apple Inc
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
52 pages (13000 words) Dissertation
A Strategic Choice of Market Segmentation in the Medical Aesthetic Devices industry
This did not however happen to the nation from the ancient periods (Weinger, 2010). All this development has been meant to increase in a period dating back to 35 years ago. In this period, there has been a drastic change in the need to develop new medical facilities due to the changing trends in the medical sector.
10 pages (2500 words) Dissertation
How has social media influenced Apple market
This research is based on secondary data gathered which has been collected from different sources such as journals and reputed search engines. The study finds that while Apple has so far refrained from direct engagement with social media, its customers have provided the company sufficient publicity through viral videos, podcasts and information. In fact social media has created a buzz around Apple markets, thereby reinforcing the brand.
14 pages (3500 words) Dissertation
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT