Effect of Social Influence on Consumer Behavior - Annotated Bibliography Example

In explores the teenagers' attitudes and perceptions towards the branded products (Vani et al, 2010)Background and Literature Review Product and consumer behavior refers to the behavioral characteristics displayed by consumers when searching, buying and disposing of goods and services that meets their needs and demands.... The study of product and consumer behavior is more than studying what the consumers can buy to include the reasons for purchasing and the frequency at which they purchase a particular product....

Sociologists identified with the concept of social groups as a standard for evaluating attitudes and behaviors among people of distinct qualities.... Therefore, it is likely that the relations based on interpersonal control step into the attitude and the behavior of societies affecting their expressive values and opinions.... … The paper "consumer Behaviour - SportUNE Group Fitness Classes" is an outstanding example of a marketing case study....

… The paper "Importance of Brand Loyalty" is an outstanding example of management literature review.... nbsp;Over the last decade, since economic growth has made a very significant leap in progress, the topic of brand loyalty has triggered a very important role.... It has garnered unprecedented research attention over the last few years....

This is the predominant reason as to why researchers stick with the behavior of dieters to derive useful inferences indicating that cues such as product name have a grave magnitude on consumer behavior.... On the contrary, nondieters in this study depict meaning revelations that cues such as the name of the product bear an unusually small magnitude on consumer behavior.... It is paramount that the above parameters bear an immense magnitude on consumer behavior, public policy and food marketing practices and revealing the intricacies therein would materially alleviate the consumer decision making abilities aimed at optimizing nutrition (Deighton 2004)....

consumer behavior is affected by repeated advertising messages which serve as reminders to consumers.... Advertising taps into alienation and loyalty part of consumer behavior by advertising on how well the product will benefit (Winters, 1986).... Advertising provides facts with or without approval from consumers while customer behavior encompasses expressions of curiosity at this stage (Hovland & Wolburg, 2008).... While shopping and making a decision to buy, customers develop a 'to-do' list guided by suddenly thinking of a product and behavior stemming from reminders....

… The paper "consumer behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil " is a great example of a marketing case study.... The paper "consumer behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil " is a great example of a marketing case study.... The assessment discusses the consumer behavior audit of Palmer's Cocoa Butter Formula Multi-Effect Facial Perfecting Facial Oil, an anti-ageing product that was voted as the product of the year under the category of anti-ageing skincare in February 2015 in Australia....