Using the literature about IMC - Essay Example

Only on StudentShare

Extract of sample
Using the literature about IMC

The report has been prepared for demonstrating various approaches towards the use of IMC tools by the marketers of low involvement and high involvement products. Its aim was to evaluate the difference in strategy generation through IMC tools by the marketers. It has been found out from the report discussion that the consumers’ perception of any product is the ultimate initiator for choosing the IMC tools. The marketers of low involvement products are less interested in using the IMC tools due to the inability of the strategy pertaining to influencing the customers while on the other hand, the marketers of high involvement products are very conscious of selecting the best IMC tools because these strategies have been proved to be effective in influencing the customers of high involvement products over a long period of time.The most important aspect of both product as well as service marketing is to create effective communication with customers. The organizations which can effectively and efficiently communicate with their respective purposes to the customers, becomes ultimately successful in achieving the organisation’s objectives. Marketers make the most use of marketing communication tools for most effectively reaching their targeted customers. In the present times, Integrated Marketing Communication (IMC) approach has developed and the marketer presumes it to be the most effective among all other individual means of marketing communication. ...Show more

Summary

The report has been prepared for demonstrating various approaches towards the use of IMC tools by the marketers of low involvement and high involvement products. Its aim was to evaluate the difference in strategy generation through IMC tools by the marketers…
Author : augustus01
Using the literature about IMC essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Using the literature about IMC"
with a personal 20% discount.
Grab the best paper

Related Essays

Assignment Three: A Literature Review in IMC: The topic is (Integrated Marketing Communication to build brands: Using Integrated
It has dealt with various researches on the topic relevant to the requirements of this literature review. The previous research papers have been critically examined citing their pros and cons. This paper is an interesting review of the earlier research on the concept of IMC in the modern marketing environment.
14 pages (3500 words) Essay
Literature Review for Branding with IMC: Using IMC to Build, Sustain And Evolve Brands
The given project analyses the role of IMC in developing a strong brand image of a product or service. The brand image of a product is influenced by several factors. Factors like age of consumers, influence of social-economic factors and the changing purchasing behaviour of the consumers directly influences the brand image.
12 pages (3000 words) Essay
Integrated Marketing Communications
Today’s business environment is highly dynamic as products offerings of most of the companies in a particular industry are similar in design, price, features, performance and core benefits, and therefore it is highly important for a marketer to differentiate them through benefits augmentation to attract targeted customers.
8 pages (2000 words) Essay
Title: Ewing (2009) asserted that IMC measurement in the twenty-first century is not a journey for the faint-hearted. Dis
As we know, the purpose of IMC measurement is to maximize the profitability of a business. It is a recurring process requiring frequent communication between an audiology practice and its target markets. IMC works to fuel profitable relationships. The notion of a profitable relationship entails the benefit and profit of the involved parties.
10 pages (2500 words) Essay
Individual Report (IMC) tools on (Brecon Jazz Festival)
A music festival is a community event which is used to show case music in order to benefit the local community. The festival which is at the focal point of this study is the Brecon Jazz Festival. It is an event held annually in the rural areas of Brecon in the south Powys, situated in the Mid Wales.
8 pages (2000 words) Essay
Literature Review for Branding with IMC: Using IMC to build, sustain, and evolve brands
Taking all these factors under consideration, a company must develop its integrated marketing communication plan. It has been found that an IMC is effective enough to
12 pages (3000 words) Essay
Using the literature about IMC
The marketers of low involvement products are less interested in using the IMC tools due to the inability of the strategy pertaining to influencing
7 pages (1750 words) Essay
Individual Report (IMC) tools on (Brecon Jazz Festival)
It is an event held annually in the rural areas of Brecon in the south Powys, situated in the Mid Wales. The festival was held in 1984 for the first time. Usually the event is held in the first week of August. This year the event would be held on 11th of
8 pages (2000 words) Essay
IMC
This has become one of the “hottest topics” today. Tangible and intangible resources are crucial in the overall growth and value of companies and markets. There are different marketing approaches highlighted in the article that can be used for tangible
5 pages (1250 words) Essay
IMC
This helps companies look at the marketing process from the perspective of customers and involves promotional activities coordinating (Smith, 2004). Companies have been able to take advantage of the
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT