Mathmos Ltd - Dissertation Example

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Mathmos Ltd

In this report, an in-depth analysis of Mathmos Ltd has been done with the help of different tools such as SWOT Analysis, PESTEL Analysis, and Porter’s Five Forces Model etc in order to determine the key areas of strengths as well as weaknesses to improve and enhance the overall performance of the company. In the second part, different methods have been discussed that can be used to increase the revenues and establish the brand in the industry. The main objective of this paper is to identify managerial ways for Mathmos Ltd which is facing a decline due to lack of innovation and proper management. Recommendations are given that can be implemented to boost the business as increased competition offers many challenges in today’s world. Mathmos Ltd. Introduction: Mathmos Ltd is a privately owned company located in London, United Kingdom. It primarily sells Wholesale lamps, Ceiling Light, Ceramic Lamps, Modern Lamps and Tiffany Lamps. The annual revenues of the company are 4,822,851. It strives to produce new light technologies to delight its customers. The Mathmos Mobile range was the first rechargeable LED which developed many products such as Aaron Rincover’s Bubble and color changing ‘aduki’ range etc. Bubble became very popular and also received many awards like an IDEA award, D&AD commendation, Red Dot Award and many more. Some of their products are also invented and designed with the help of external designers. Talented designers are always encouraged to be a part of Mathmos products. ...Show more

Summary

In this report, an in-depth analysis of Mathmos Ltd has been done with the help of different tools such as SWOT Analysis, PESTEL Analysis, and Porter’s Five Forces Model etc in order to determine the key areas of strengths as well as weaknesses to improve and enhance the overall performance of the company…
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