South Garden Chinese Restaurant - Company Analysis

South Garden Chinese Restaurant - Company Analysis Research Paper example
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Marketing
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South Garden Chinese Restaurant – Company Analysis The survival of businesses in the modern market is depended on their ability to compete their rivals. South Garden Chinese Restaurant is a firm with a significant presence in the restaurant sector of Miami…

Introduction

It could be noted that the stabilization and the further growth of the company could be achieved under the following terms: the measures suggested should be supported both by the management team and the employees. Cooperation across the organization should be improved; in this way, the resistance to the suggested changes could be controlled, a fact that could increase the chances for successful implementation of the relevant plans. In general, the current business structure and operational rules can be characterized as satisfactory (as also described in the business website). However, the declining popularity of the business is a problem, which should be, resolved the soonest possible – before leading to severe loss of profits. The quality of food is a key criterion for the competitiveness of the organization. Currently, the business offers a menu, which is rather common – among restaurants of this type; however, it is clear that a gap exists in the menu: the needs of people who prefer organic meals are not addressed. The introduction of recipes based on organic ingredients would increase the restaurant’s customer base; also, long-term customers would also appreciate the specific initiative – an increase in orders from existing customers could be also achieved (Liu and Jang 338). ...
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