Company Strategy Analysis: Adidas

Company Strategy Analysis: Adidas Research Paper example
Masters
Research Paper
Marketing
Pages 3 (753 words)
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Strategy refers to a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.It is the direction and scope of an organization over a defined period and achieves organizational advantage through configuration of resources within challenging environments …

Introduction

Strategy refers to a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.It is the direction and scope of an organization over a defined period and achieves organizational advantage through configuration of resources within challenging environments in order to meet the needs of the general market and fulfill the stakeholder’s expectations. It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals. Strategic analysis defines the techniques, frameworks, and the concepts that are used to effectively formulate and implement effective performance strategies within any given organization. Strategy analysis comprises of two fundamental components which are the analysis of the external environment (primary industry analysis), and the internal environment analysis (analysis of the firm’s resources and capabilities) (Grant, 2005, p.4) Adidas is a global sporting goods and marketing company that designs and produces a wide variety of sports footwear and apparel. The company was founded in 1948 by Adolf (Adi) Dassler. The company has been part of the world of sports, delivering state of-the-art sports footwear and accessories into the global markets. The company has officially formed partnership with many of the world’s biggest sports organizations such as the 2006 federation of international football association. ...
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