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The impact of firm resources and host country specific factors on international entry mode strategy - Dissertation Example

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The impact of firm resources and host country specific factors on international entry mode strategy

The paper tells that in an era of expanding globalization, tastes and preferences of people in different countries and cultures have converged, due to many factors most prominent of which is the increased flow of electronic communications by which people across borders are able to exchange information and socially interact with one another. As a result, the fashion clothing industry has been rapidly expanding across the globe, with the development of brand loyalty and affinity playing a large part in the economic success of certain brands. Fashion clothing companies, in an effort to penetrate new markets and, in some cases, explore new, less costly sources of factors of production, contemplate cross-border expansion. The problem with such a strategy is that there is no one fixed approach to entering another market. Each situation is approached in its own context, because of the unique set of issues relating to each location’s political, economic, social, technical, legal, and environmental circumstances. The particular competencies and resources of the business also work to influence the feasibility of the company’s entry into a foreign market. It is thus possible for a company to select and control the conditions of its entry into other countries, such that it may develop channels of distribution with varying degrees of commitment and exposure. Three companies in particular – Marks & Spencer, Burberry, and Next – have pursued aggressive expansion strategies in foreign markets. ...
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This dissertation aims to determine the impact of firm-specific factors on the choice of entry mode into a foreign market and to demonstrate the impact of host country factors on the choice of entry mode into a foreign market…
Author : cicerobogisich
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