Analysis of Procter and Gamble - Research Paper Example

Only on StudentShare

Extract of sample
Analysis of Procter and Gamble

Additionally, its strategy has been very effective worldwide that is exemplified by its 138,000 employees globally. And, at the same time, due to the worldwide demand for P&G’s services and products, its management is forced to devise such competitive strategy that ensures its sound global marketing strategy with innovation. However, it almost lost its market supremacy to competition in the mid 1980’s had it not been its unsound and aggressive play-to-win strategy (Davila, Epstein, & Shelton, 2006, p.73). After that period, the management of the company realized this fact and changed their competitive strategy. Rivals- stronger financial position both in the foreign and domestic market have left many of its rivals behind. As mentioned earlier, the company was declared as the 25th largest by revenue clearly provided its position in the U.S. market in comparison with its competitors such as Johnson & Johnson, Kimberly Clark, and Unilever. They are not only identified its main competitor in the U.S. market but also in the global market as well. However, the company has been successful in maintaining comparatively better financial position in the industry due to the fact that it has capability and ability to use the latest innovation in its products. ...
Download paper

Summary

Name Professor Subject Date Analysis of Procter & Gamble Competitive strategy-William Procter, a candle maker, and James Gamble, a soap maker, founded this giant and Fortune 500 Corporation in 1837 (corporate profile, web). Procter and Gamble (P&G) is based in Cincinnati, Ohio…
Author : odieupton

Related Essays

What are the key factors in developing successful brand?
13 pages (3263 words) Dissertation
Analysing the organisational approach to segmentation,targeting and positioning
9 pages (2259 words) Assignment
A marketing analysis of Procter & Gamble
10 pages (2510 words) Research Paper
Analysis on the Global Strategy of Volkswagen
8 pages (2008 words) Essay
Proctor & Gamble Marketing Mix.
6 pages (1506 words) Research Paper
the development of an export market.
11 pages (2761 words) Assignment
Students will be required to research the topic of "Effective Advertising" and write a literary review and analysis.
7 pages (1757 words) Assignment
Brand analysis: Mr. Clean Bathroom cleaner
12 pages (3012 words) Research Paper
role of market manager
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!