StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Analysis of Procter and Gamble - Research Paper Example

Extract of sample
Analysis of Procter and Gamble

Additionally, its strategy has been very effective worldwide that is exemplified by its 138,000 employees globally. And, at the same time, due to the worldwide demand for P&G’s services and products, its management is forced to devise such competitive strategy that ensures its sound global marketing strategy with innovation. However, it almost lost its market supremacy to competition in the mid 1980’s had it not been its unsound and aggressive play-to-win strategy (Davila, Epstein, & Shelton, 2006, p.73). After that period, the management of the company realized this fact and changed their competitive strategy. Rivals- stronger financial position both in the foreign and domestic market have left many of its rivals behind. As mentioned earlier, the company was declared as the 25th largest by revenue clearly provided its position in the U.S. market in comparison with its competitors such as Johnson & Johnson, Kimberly Clark, and Unilever. They are not only identified its main competitor in the U.S. market but also in the global market as well. However, the company has been successful in maintaining comparatively better financial position in the industry due to the fact that it has capability and ability to use the latest innovation in its products. And, besides, the P&G has very effective and efficient manufacturing processes that enable her to remain competitive in comparison with its rivals. New entrants- P&G operates in a diverse industry- ranging from consumer products to households. In the local as well as in the global market, the company uses innovation in its products in a way to ensure their consumers demands. As a result, the new entrants in the industry would face very tough time to stay competitive as the company has very strong and stable market brand image and perception. Buyers-the company sells a diverse range of buyers. They range from home products such as Ariel, Pantene, Head & Shoulders, laundry and cleaning products (detergents), beauty care (shampoos, cosmetics), paper goods (toilet papers), famine care (sanitary towels) food and beverages (snacks and coffee) and health care (medicine and toothpaste) (, web). The company products clearly highlight the diverse range of buyers that are being served globally by the company. Suppliers- P&G greatly values its suppliers and relationships with the suppliers. Recently, in that direction, the company has put into practice Combine Net’s approach to developing and building sourcing networks, called as expressive competition (Hughes, Jacobs, Begg, 2006). In this process, the P&G’s suppliers are greatly benefiting by this approach; expressive competition match demand to the efficient means of production and at the same time removes exposure risks in making offers. Aggregately, this is another evidence of the company in introducing innovative means to interact with its suppliers. Threat of substitutes- P&G has been famous for its high quality products which are pretty difficult to match or beat (Masahudu Gunu, 2010). Consumers want high quality goods at affordable and reasonable prices. It is this thought that has been the motto of P&G in its product development and innovation, making its products recognized worldwide. It would not easy for any new entrants to come up with new products, putting a tough time to P&G products. Additionally, the brand image of P&G is considerably stable globally. ...Show more
Cite this document
  • APA
  • MLA
(“Analysis of Procter and Gamble Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Analysis of Procter and Gamble Research Paper Example | Topics and Well Written Essays - 1000 Words)
“Analysis of Procter and Gamble Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times


Name Professor Subject Date Analysis of Procter & Gamble Competitive strategy-William Procter, a candle maker, and James Gamble, a soap maker, founded this giant and Fortune 500 Corporation in 1837 (corporate profile, web). Procter and Gamble (P&G) is based in Cincinnati, Ohio…
Author : odieupton
Download 1
Analysis of Procter and Gamble
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Analysis of Procter and Gamble"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The SWOT analysis of Head & Shoulders

The report has helped to identify that Head and Shoulders is still a leading brand in the anti-dandruff shampoo segment. It is of the most successful brands that undertake localization while maintaining a commonly standardized product composition. The most successful marketing mix decision of the company is the product itself.

7 pages (1750 words) Research Paper
Procter & Gamble Business Sphere
Procter & Gamble Business Sphere Business Sphere constructed and controlled by the Corporation’s Global Business Services (GBS) is an imagery immersive data setting that changes judgment making at P&G by connecting synchronized business data from all over the world.
11 pages (2750 words) Research Paper
A Discourse Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their Kids Thank You Mom Campaign Series
Table of Contents Table of Contents 2 Executive Summary 5 1.0 Introduction 6 1.1 An overview of the Procter and Gamble Market 6 1.2 Changes that the industry has undergone in social media 6 1.3 Justification 7 1.4 Research Purpose 7 1.5 Research Questions 8
25 pages (6250 words) Research Paper
A marketing analysis of Procter & Gamble
3. History and Background of P&G…………………………………………………. 4. P&G’s Current Industry Position………………………………………………….. 5. The P&G Product Portfolio……………………………………………………….
10 pages (2500 words) Research Paper
Procter & Gamble Company
Touching lives, improving life. This slogan of Procter and Gamble Company (P&G) defines the company’s goal to provide branded products and services of superior quality that would improve the quality of life of 4.2 billion consumers worldwide and in the generations to come (Procter & Gamble Co., 2011).
5 pages (1250 words) Research Paper
Wal-Mart Information Technology Company Analysis
In the quarter from May to July 2011, Wal-Mart sales were 108.64 billion dollars, with 61 percent of this coming from the United States. Wal-Mart started in 1962 as a small store in Arkansas. It has grown over the years to become the largest store in the world.
5 pages (1250 words) Research Paper
Finacial Analysis
Proctor and Gamble has Cincinnati, Ohio as its headquarters. It was formed in October 31st, 1837 through a partnership by William Proctor and James Gamble, who had married into the same family and was convinced by their father in law to become business partners which they did.
6 pages (1500 words) Research Paper
Proctor & Gamble Marketing Mix
It will be most appropriate to divide the entire span of P&G’s operations in two time scales: the one that began with its inception and lasted until 1964 when the Neil Borden, the president of the American Marketing Association, first coined the term “Marketing Mix” and the second one is the post 1964 era when marketing philosophy had started taking its root as a theory and practice and its applicability had become vogue among marketing experts.
6 pages (1500 words) Research Paper
Brand analysis: Mr. Clean Bathroom cleaner
This brand introduced first ever bathroom cleaner product. The company always maintains high quality of products in this popular brand. However, the organization generally follows premium pricing strategy as they never try to compromise with the quality of the product.
12 pages (3000 words) Research Paper
Procter and Gamble’s strengths are extensive and contribute directly to its position as the global leader in consumer goods. Leading change, innovation, strategy, utilization of the power of
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Analysis of Procter and Gamble for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us