We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Mix: Product and Branding Strategies - Research Paper Example

Comments (0) Cite this document
Running Head: Marketing Mix Marketing Mix Marketing Mix JcPenney (2011) is a large retail store, which sells a large variety of products manufactured by renowned companies in the category of clothing, shoes, accessories, home appliances, cosmetics, and many others…
Download paper
Marketing Mix: Product and Branding Strategies
Read TextPreview

Extract of sample
Marketing Mix: Product and Branding Strategies

JcPenney houses its own power brands, exclusive brands, and national brands that it sells to its wide array of more than half of American households each year and is one of the best known and most widely dispersed retail department stores in the USA (JcPenney, 2011). While JcPenney offers a wide array of products, a brand that it offers to customers and is one of JcPenney power brands in its clothing range is Wrangler jeans. As the product manager of Wrangler Jeans, it is important to note how these jeans are branded and compared with their competitors, which may be Gap or the ever popular brand of Levi’s jeans (JcPenney, 2011).Wrangler jeans is a renowned company, which has been in the market for over half a century, nearly around the 1940’s, and has been serving the clothing needs of its customers with shirts, jeans, pants, and jackets to suit the styles of its various customers. Wrangler was originally designed to suit people who rode in rodeos and hence, has adopted the western style since its inception (Aaker, 1997). While jeans are considered more or less alike, Wrangler jeans are different from its competitors in the sense that they have a more rugged style and are designed for a tougher and more “worn” look than the styles that are offered by Levis and Gap. Levis offers the classic jeans, which carry a fashionable and classic cut while Gap focuses for the trendier and the younger market. The product is similar in the sense that they are all jeans, which are mainly focused on providing a comfortable covering for the consumer that suits his/her needs. However, in the case of style, Wrangler is truly different as it serves a different style segment of people who prefer a more western edge to their image. Wrangler jeans are also more durable and can withstand several washes without becoming obsolete. Moreover, they differ in the price range they offer, which is much more affordable than Levi’s and Gap. Hence, marketers do not only have to rely on the brand name to promote the product, the product has some attributes, which are exclusive to it. Brand personality can be described in many facets, which include the style, the image, the gender, and many other aspects as in a human personality. The personality of Wrangler jeans is of a tough and rugged person who loves the outdoors and is into adventurous sports and activities such as the rodeo. It also has the image of a person originating from the West and leading a comfortable yet economical lifestyle. It suggests masculinity and power, even though Wrangler Jeans are designed for females as well. Yet, it emphasizes upon those females who are into a westernized tough style and are not only into the hip and classy look. Consumers hold a lasting relationship with Wrangler Jeans, as they support and emphasize a certain statement of durability and ruggedness. Wrangler Jeans has gained a respectable market share and is gaining as much popularity as the ever popular Levis. Once consumers buy a Wrangler jean, it becomes part of them for quite a long duration because of its ruggedness and durability. Moreover, they obtain it at an affordable price and it gives them the image or the style statement that they wish to make. It becomes a part of their identity and their style; hence consumers develop a longstanding relationship with it. Wrangler Jeans does hold a considerable amount of customer loyalty as it has lasted in the ... Read More
Cite this document
  • APA
  • MLA
(“Marketing Mix: Product and Branding Strategies Research Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/43668-marketing-mix-product-and-branding-strategies
(Marketing Mix: Product and Branding Strategies Research Paper)
“Marketing Mix: Product and Branding Strategies Research Paper”, n.d. https://studentshare.net/marketing/43668-marketing-mix-product-and-branding-strategies.
  • Cited: 0 times
Comments (0)
Click to create a comment
Segmented Marketing and Branding Big Mac
According to the research Market Segmentation theory calls for dividing markets into smaller categories on some rational basis such as different needs, wants, attributes, beliefs, values, dimensions, etc. Market Segmentation is a very important part of any company’s marketing strategy which enables it to figure out the existence of different groups in the market and cater to their specific requirements.
11 Pages(2750 words)Research Paper
Marketing Mix
48-49). Usually, details regarding marketing mix are planned by the organization after the overall strategies are decided. The marketing mix is comprised of almost all the elements that are used to influence the condition of demand of a particular product.
3 Pages(750 words)Research Paper
The Marketing Mix: Product and Branding Strategies for McDonalds Company
The first part of the report will give an analysis of two main product attributes of McDonald's. A product positioning map will be used to analyze the strategic position of the brand in terms of the competitors. The next part of the report will give an analysis of the major branding strategies adopted by
5 Pages(1250 words)Research Paper
Product and Branding Strategies
Each vehicle offers different features and each vehicle type is differentiated on the basis of its features. BMW have several competitors in the market but the main dilemma is that for every range of vehicles offered by BMW, there is a different competitor in every series.
3 Pages(750 words)Essay
Coca cola Global Marketing strategies
One among the most widely used soft drink in the world is Coca-Cola. The company has very widespread and competent distribution system in the world. Coca-cola offers a portfolio of brands throughout the world like Sprite, RC cola, Fanta, Diet Coke, Minute made etc.
12 Pages(3000 words)Research Paper
Marketing Mix: Product and Branding Strategies
JcPenney runs an amazing number of 1100 stores throughout the USA and Puerto Rica and has attained massive $ 17.8 million revenue in 2010. JcPenney houses
5 Pages(1250 words)Research Paper
Marketing Mix Strategy Analysis Of Colgate Toothpaste
Under the ‘Hill’s’ brand, the company also manufactures products, especially for veterinary purposes. Its headquarters is on Park Avenue, Midtown Manhattan at New York City. Moreover, the company is also considered as a leading global manufacturer as well as the marketer of soap, toothpaste and a wide range of hygiene care products.
15 Pages(3750 words)Research Paper
Marketing Mix
These variables are; product, price, place and promotion (Ferrell, 2010). Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any marketing plan. Product can usually be divided
5 Pages(1250 words)Research Paper
PESTEL, SWOT, Competitor environment and market environment AND sales , market share , profits , costs , customer profile , effectiveness of the marketing mix AND marketing objective and new product idea
With the merger of Cambrian Airways, British Overseas Airways Corporation, Northeast Airlines and British European Airways, the company British Airways was formed. The government of UK owned the company for the first thirteen years. The organization became
12 Pages(3000 words)Research Paper
Product Strategy, Pricing, and Distribution
It refers to the combination of factors contributing to the development of a valuable market position that appeals to the target market. The product strategy, prices, and distribution methods are part of that value and the way of a company promotes aids in conveying that value to the customers (Lamb et al. 2012).
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic Marketing Mix: Product and Branding Strategies for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us