Consumers' Attitude toward Brand Extensions - Dissertation Example
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Consumer Attitudes towards Brand Extensions: Name of Candidate Newcastle University MSc International Marketing 2011 Consumer Attitudes towards Brand Extensions: Dissertation submitted in partial fulfilment for an MSc International Marketing Name of student Newcastle University MSc International Marketing Confirmation I confirm that this report is my own work and that all sources are fully referenced and acknowledged…
This report identifies the causes of this negative marketing from a historical lens and also suggestions on how to revitalize the fading brand and restore its recent lost brand equity. The essay will begin with the Historical Marketing Tactics of Paxil and continue then with its current State.
This research investigates the impact of brand extension on the personality of a brand and for this purpose; two companies are selected to conduct this report. One of the companies is of Caterpillar and other is of Burger King. This Impact of brand extension can be either negative or positive and this research test out the positive impact and negative impact on the brand personality.
The objective of the study is determination of the relationship existing between the behavior and attitudes of the customers and post M&A brands performance within this automotive industry. This part shall also examine how the international M&A influences opinion of the customers as well as look into the importance of customers’ opinion on manufacturers of cars and their strategy of M&A.
For this, they have adopted and practiced numerous strategies for the growth and success of the brand name. In this regard, brand extension is one of the common and frequent strategies followed by several organizations. However, this paper has investigated the impact of international strategies for brand extensions upon the brand reputation and consumer innovativeness.
The U.S. Beauty Industry: Brand Report Card
Excluding Clinique, the majority of high-grossing beauty industry leaders utilize promotional prowess in brand strategy to create a unique brand image to appeal to diverse target consumers. Using the brand template identified by the article “The Brand Report Card”, this paper compares best practice in the industry with highly successful beauty brands to develop a scoring system to measure brand attributes that lead to competitive success in the U.S.
Additionally, the net immigration rate is estimated at 3.62 migrants per every thousand people in the total population. Moreover, urban growth increases annually at an estimated rate of 1.2%. Generally, the US has witnessed the following demographic trends; aging of population, larger proportion of earning women, declining middle class, and increasing and diverse ethnicity (Carr, Babin, & Zikmund, 2012).
This should in turn be linked to the financial requirements of the company. Peoples daily lives therefore, have to be understood, and this can be done by dividing the pyramid into levels such as low income ($3-$5 a day), subsistence ($1-$3 a day) and extreme
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