Consumers' Attitude toward Brand Extensions

Consumers
Masters
Dissertation
Marketing
Pages 48 (12048 words)
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Consumer Attitudes towards Brand Extensions: Name of Candidate Newcastle University MSc International Marketing 2011 Consumer Attitudes towards Brand Extensions: Dissertation submitted in partial fulfilment for an MSc International Marketing Name of student Newcastle University MSc International Marketing Confirmation I confirm that this report is my own work and that all sources are fully referenced and acknowledged…

Introduction

I would first like to thank my tutor who offered valued and constructive advice on how to put this piece of work together. I would like to thank my family for allowing me the space to work and contributed through support for this endeavour. I would also like to thank the University for contributing significantly to my education to get me the point of being able to complete this work. ...
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