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The impact of advertising on changing consumer behaviour: analysis of anti smoking campaigns and their influence on behaviour
Pages 6 (1506 words)
The anti-smoking campaigns are carried out for long time at different parts of the world. Various health organizations have come up with anti-smoking fear commercials and campaigns to affect the consumer behaviour towards the concept…
The anti-smoking campaigns are carried out for long time at different parts of the world. Various health organizations have come up with anti-smoking fear commercials and campaigns to affect the consumer behaviour towards the concept. This in turn is affecting the tobacco industry to great extent due to the rise of consumer awareness towards the program Smoking habit of the people especially in Asian countries are rising at a very fast pace due to negligence of the authority and governments action for allowing smoking at public places and socially accepting the act. Every year about 1.2 million people die because of tobacco use at parts of Asia (World Bank, n.d. p. 1). In recent years with the advancement of the advertisement techniques the anti-smoking campaigns have great impact to influence the consumers to change their decision on smoking. Now-a-days health organization and governmental and nongovernmental organizations have emerged with strong actions to discourage smoking habits with various advertisement campaigns for the community linking them with the health problems associated with the habit. But still due to some legal obstruction these organizations are unable to take strong actions against the tobacco companies thus with innovative advertisement campaigns ministry of health and few other organization trying to influence the consumers to drop their smoking habits through socially and emotionally influencing the smokers and making them realize how their activity is affecting the society along with their health (Mello, Rimm, Studdert, 2003). ...
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