Analysis of Consumption Choices

Analysis of Consumption Choices Lab Report example
High school
Lab Report
Marketing
Pages 6 (1506 words)
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Analysis of my consumption choices Table of contents 1. Introduction 3 2. Situational influences 3 3. Consumption perspectives 4 4. Value 5 5. Satisfaction 6 6. Relationship quality 6 7. Perception, learning and memory 7 8. Motivation, emotions and aroused feelings 7 9…

Introduction

The paper primarily analyzes purchase and consumption pattern of consumer (myself) as per the purchases made in two weeks’ period from 8th August to 21st August 2011. 2. Situational influences Purchase of goods made during the period could broadly be divided into four categories: convenience good; shopping goods; specialty goods; and unsought goods. While basic needs were responsible for purchasing convenience goods (annexure attached), the shopping items were deemed necessary primarily because of the need to be comfortable within and outside the academic area. The decision to buy shoes and clothes was influenced by the situation. The old pair of shoes was torn and I lacked appropriate clothes for formal occasions. The books and stationery were essential items and constituted important part of my study curricula. The specialty item like Apple iPad was instantaneous buy as all my friends had it and since I had recently received a little extra money from my parents, I thought I could splurge a little in luxury and save in essential. ...
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