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Huggies brand Pull-Ups - Research Paper Example

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Huggies brand Pull-Ups

A set of effective marketing strategies can be formulated if the organization or specifically the marketing department or team does a marketing research. Marketing research involves studying and analysing the ‘market’ in which the product or service is going to be sold, and it specifically involves studying the prospective customers, to whom the product or service is going to be sold, as well as other related aspects. As defined American Marketing Association (cited in Onkvisit and Shaw, 2008) “Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.” In addition, its goal is to identify and analyze the factors that impacts customer behaviour. Thus, when a product including baby related products like Huggies Pull-Ups is to be sold to the customers, the marketing research will be done, and as the first process key data about the customers or market to be targeted will be gathered. Then, the gathered information can be analyzed and arranged with certain tools before being presented to the management or the marketing team to study and come up with apt marketing plan. So, this paper focusing on the product of Huggies Pull-Ups will discuss how the data about it can be gathered, analyzed and presented to the management or the marketing team. ...
Thus, it caters to the whole family by variety of products. “It's no surprise that our family and personal care brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend, are instantly recognizable to millions. After all, we've been in the business of providing essentials for a better life for nearly 140 years” (“Overview”, n. d). Among those products, the products for children are marketed under the brand name of Huggies, which includes the Pull-Ups. Pull-Ups are actually disposable inner pants that can be worn by children to prevent urine and motion discharge. However, it is different from normal diapers, as it uses a simple pull up method, thus enabling even small children to use it by pulling up and down like a normal pant or trouser. This product was first introduced in the year 1989, with a motto of “I'm a big kid now!”, thus implying that diapers are only for toddlers or babies, and children who have grown a little and into a small kid, needs different wear to manage their bladder and bowel movements. As a further extension of their marketing strategies, Huggies Pull-Ups incorporated colourful picture designs on the pants. For example, the pants for boys had designs in blue and they feature characters and other action figures from the children’s movies Cars and Toy Story, while, girls’ pants were predominantly designed in pink colour with pictures of Disney Princesses featured in the pant. These pictures apart from making the product entice-able have been added to reflect the unique feature of the pants, and to make the children, using it, fulfil its purpose. That is, these unique ...Show more

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Huggies brand Pull-Ups Any organization’s survival as well as its successful growth mainly depends on the products it manufactures or assembles, or on the services it offers. Thus, the products and the services only provide the organization the avenue to reach the customers…
Author : volkmannatalia
Huggies brand Pull-Ups essay example
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