Primo Motors Company: Hybrid

Primo Motors Company: Hybrid Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
Primo Motors Company: Hybrid Table of Contents Table of Contents 2 Introduction 3 Competitive Advantage 4 Segmentation 4 Targeting 5 Positioning 6 Conclusion 9 References 10 Bibliography 13 Introduction In present days, the customers are quite selective in their requirements and varied in making purchase decision of any product…

Introduction

On the basis of market segments, a company selects their target customer groups where it will position its products (Friedman, 2010). The paper will examine the extent to which an organisation can segment the vehicle market on the basis of customer requirements. In order to analyse the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analysed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organisation in Midlands of the UK named Primo Motor Company, about how it can segment the small saloon and hatchback cars’ market and position the product. Competitive Advantage Segmentation The reason for segmentation of market is to understand the customers, their behaviours, their purchasing patterns and the criteria that are beneficial for gaining competitive advantage (The McGraw-Hill Companies, 2011). In the automobile industry, segmentation can provide benefit to manifest the requirements of target customers. It also assists in creating a correct forecast of possible reactions from every segment of the target buyers. As a result, it can help an organisation to develop promotional deals which are most appropriate for every customer group. ...
Download paper
Not exactly what you need?

Related papers

Tata Motors
Tata Motors had conducted a series of acquisitions. In the year 2004, it had taken over Daewoo Commercial Vehicles which is one of the leading truck companies of South Korea. In 2005, it purchased 21% share of Hispano Carrocera, a bus maker corporation of Spain. In the year 2006, Tata Motors was involved in a joint business partnership with Marcopolo, a body making company of buses and coaches of…
Channel Strategy: Tesla Motors.
Channel Length …
Cultural Comparison Assignment: General Motors
It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry. The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries with the aid of other partners such as Isuzu Motors, Suzuki Motors of Japan, Fuji Heavy Industries Limited and Fiat…
Tata Motors Company Analysis
The competitive advantage of the firm includes the implementation of a world class CRM solution, and dealer management (DMS) used across 2,500 numbers of channel partners. Additionally, the supplier self-service initiatives along with the design collaboration solutions have been expanded to additional number of 550 vendors in the year 2011. At the organizational level the company has successfully…
Analysis of Form Motors Company
After a period of about ten years, the company began its assembly line notion of producing cars which led to the rapid expansion of the company (Cook, 2010). When Henry approached the age of 40, he created the Ford Company and its control has since remained within his family for the past century (Ford, 2007). The company has witnessed several developments since its establishment by introducing the…
General motors company
The company is a South Korea conglomerate company with its headquarters in Seoul. Chung Ju-Yung founded the group in 1998 after the purchase of the second largest car company; Kia Motors, Hyundei purchased 51% of the company thus leading to the growth in the company’s operations and its market share. The acquisition of stake in Kia Motors saw the company’s reestablishment, thus leading to its…
Gernal Motors
The backdrop behind the inception of the company was the New York Auto Show of the year 1900, which was immensely successful in garnering a lot of positive attention from the masses. Before foraying into the automobile sector through the foundation of General Motors, the founder was highly successful in the manufacturing business of horse driven vehicles in the United States. Talking in regards to…