Primo Motors Company: Hybrid - Essay Example

Only on StudentShare

Extract of sample
Primo Motors Company: Hybrid

On the basis of market segments, a company selects their target customer groups where it will position its products (Friedman, 2010). The paper will examine the extent to which an organisation can segment the vehicle market on the basis of customer requirements. In order to analyse the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analysed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organisation in Midlands of the UK named Primo Motor Company, about how it can segment the small saloon and hatchback cars’ market and position the product. Competitive Advantage Segmentation The reason for segmentation of market is to understand the customers, their behaviours, their purchasing patterns and the criteria that are beneficial for gaining competitive advantage (The McGraw-Hill Companies, 2011). In the automobile industry, segmentation can provide benefit to manifest the requirements of target customers. It also assists in creating a correct forecast of possible reactions from every segment of the target buyers. As a result, it can help an organisation to develop promotional deals which are most appropriate for every customer group. ...Show more

Summary

Primo Motors Company: Hybrid Table of Contents Table of Contents 2 Introduction 3 Competitive Advantage 4 Segmentation 4 Targeting 5 Positioning 6 Conclusion 9 References 10 Bibliography 13 Introduction In present days, the customers are quite selective in their requirements and varied in making purchase decision of any product…
Author : lance22
Primo Motors Company: Hybrid essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Primo Motors Company: Hybrid"
with a personal 20% discount.
Grab the best paper

Related Essays

Tata Motors Company Analysis
The company sales in 2010-2011 including exports of the passengers and commercial vehicles stood at 836,629 units which represented a growth of 25.2% since the previous year 2009. This growth was brought about by the revival of export and import trade, infrastructural development, increased construction and mining activities, financial activities and availability of healthy freights (Tata Motors, 2011, p.20).
3 pages (750 words) Essay
Company Strategic Analysis Paper: General Motors
As per reports (Reuters, 2011), through this Chapter 11 reorganization, the company aimed at four objectives including settlement of claims of unsecured creditors, eco-friendly management of MLC’s remaining assets, handling of possible asbestos-related claims, and management litigation claims.
5 pages (1250 words) Essay
American cancer Society and the General Motors Company Problem Analysis
Problem Analysis This paper outlines some of the problems that face the American cancer Society and the General Motors Company. There are possible solutions and the solutions that the respective companies took to tackle the issue at hand. Finally, the paper gives the best solution to the problem.
4 pages (1000 words) Essay
A company's prfile,prferably:general motors company
GM is now headquartered at Renaissance Center, Detroit (MI) US. The brands owned and currently in manufacture by GM are Buick, Cadillac, Chevorlet, Subaru, Saturn, Vauxhall, Pontiac, Holden, GMC, and Hummer. GM
10 pages (2500 words) Essay
General Motors (GM) Company - Case Analysis Report
This research essay analyses the company’s background, legal issues and ethical issues faced by General Motors and recommendation to come out of the current financial crisis in detail. I need to request a revision to my paper.  I cannot have any chart or table, because
10 pages (2500 words) Essay
Hybrid cars

Since the introduction of the Honda Insight in the 1990s, the first petrol-electric hybrid car to sell worldwide, followed quickly by the ever popular Toyota Prius, the future is looking ever brighter for hybrid vehicles. But how accurate of a picture do we have of the long-term future of hybrids?

8 pages (2000 words) Essay
Hybrid Car
The Hybrid Car as the next stepping stone seems to be an inevitable plight. In Hybrid cars, less fuel is consumed because hybrid cars do not use gas in order to operate. They also make use of electricity, a power source which does not
7 pages (1750 words) Essay
Primo Motors Company: Hybrid
On the basis of market segments, a company selects their target customer groups where it will position its products (Friedman, 2010). The paper will examine the
4 pages (1000 words) Essay
Hybrid cars
In recent years, numerous advancements have been made and cars such as the Audi, Volvo ECC, Toyota Prius, Honda Insight, the civic Honda, which are all hybrids have been introduced into the
8 pages (2000 words) Essay
Organization: General Motors Company (GM) Terence
The rational systems theory, on the other hand, stipulates that organizations are tools for achieving certain set goals. Rational
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT