StudentShare solutions
Triangle menu

Pom Wonderful Paper - Movie Review Example

Not dowloaded yet

Extract of sample
Pom Wonderful Paper

But Morgan Spurlock pulled it off. It was a very daring movie to actually document the entire process of getting company pay for a movie that will show how they invade our everyday lives that they literally assaults us from the day we wake up until we sleep. It was more daring when Spurlock actually asked for these companies to pay for the movie and show how they negotiated in the raw. The expected reaction of advertising firms was also documented in the raw when he negotiated or tried to up-sell the concept of his film. There in the negotiations, it was articulated the fear of the advertisers of the unknown that they did not want to be a part of the film that may put them in a bad light. Spurlock however was not discouraged by this initial failure. He went around asking people on how he could make companies to pay for his film. He eventually did when he initially struck an interim agreement with Ban deodorant that the company would be in if there are 15 other brands who would join him. Personally, my impression was it was a typical success story on how one will succeed if only he or she will try hard enough as what Spurlock did in the movie The Greatest Movie Ever Sold. In a way, the movie or documentary can be considered as a learning material. Very subtlely, marketing concepts such as as brand collateral was explained in a manner that will be very easy to understand. I had difficulty discerning what really it was all about but after watching the film, I learned that it simply meant what do you offer to your consumers or what are bringing on the table? I also learned that people’s personality can be considered as brands too. During the first part of the film where Morgan Spurlock was having difficulty getting companies to pay for his film, he came upon an Analyst who explained to him that his personality is playful and risk taker. It was explained that it is more likely that brands who share his personality will be the ones who are likely to support him. In a way, the movie “exposed” the science of marketing. After explaining the nature of his personality, Spurlock was able to strike deals with companies. The biggest of which was with POM wonderful who was even excited to be the brand X of the film to make the film entitled “POM Wonderful Presents: The Greatest Movie Ever Sold”. It was at a hefty price of $1 million dollars with others agreeing to pay between $25,000 to $50,000. At one point in the film, Sheetz even have to fly him in their private jet just to have a meeting with him. The company agreed to be a part of the film. I was really aghast with this “success” part of the film because it showed that with a right idea and right persistence, one can actually convince companies to pay for a film that “exposes” them. I was even surprise that even Mane n Tail actually paid for the film even if Morgan Spurlock poked fun of its product saying “there is an instruction for human” and there is another instruction for the horse. I remarked watching the film “wow, he really pulled it off in style!” There is one part of the film that made me think. There was a conversation after Morgan Spurlock showed the contents of his contracts that he can only drink, eat, and drive this and that. Basically the stipulations of his contract. He raised issues such as the companies might insist too much on placing in their products in the film that it will diminish his influence as a filmaker. Basically, the concern was that since ...Show more

Summary

I. Summary of the reaction of the film “The Greatest Movie Ever Sold” During the initial phase of the movie “The Greatest Movie Ever Sold” I thought that Morgan Spulock cannot pull it off to convince big companies to be a part of his movie and really pay for it…
Author : tdubuque
Pom Wonderful Paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the movie review on your topic
"Pom Wonderful Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

Theories of crime paper
They are legendary, and also notorious. Their history is littered with crime and violence, but they still find joy in being one family. A large piece of the puzzle of the White family is their involvement in crime. Why do they commit them? What started it?
8 pages (2000 words) Movie Review
Movie Analysis Paper
The concept behind this movie is a political story taking birth from a young ant named as 'Z-4195'. The story revolves around Z who is not currently content with his present state; he believes that there is more to struggle in life apart from the basic necessities.
3 pages (750 words) Movie Review
Film Analysis Paper
The movie is directed by Nick Cassevetes who attained glorious appreciation the film industry after its release. Specifying a few important actors is essential in this context as it is an outstanding romantic movie of entertainment industry. Ryan Gosling and Rachel McAdams are the starring characters of this film.
4 pages (1000 words) Movie Review
The Wonderful, Horrible Life of Leni Riefenstahl
Similarly, Rentschler (1995: 69-70) contends that Riefenstahl glorified Nazism and Hitler in her documentaries, only denouncing both after the defeat of the Third Reich. She may have been a great documentary filmmaker and artist but she was, more than anything else, a survivor without a moral sense (Tegel, 2006: 186; Rentschler, 1995: 67-68).
3 pages (750 words) Movie Review
Theories of crime paper
onal manner means that crime is committed by the criminal within a rational bid for profit or personal gain, meaning the crime is made when the criminal’s gain is more than the risks; Manipulability is all about the fact that all humans have behaviors that lead to their own
8 pages (2000 words) Movie Review
Compare and contrast paper
Notably, Carrie might have elevated the telekinetic wrath from the 1970s to the contemporary world; however, the two pieces share names, beats and in some instances dialogue. Despite
3 pages (750 words) Movie Review
Film paper
By saying “get stuffed,” it might mean the country side that has the stuff that other places do not have. There could be differences in how the modern audience and 1959 audience will interpret the
6 pages (1500 words) Movie Review
Movie Reflection Paper
interactions between the widowed (and seemingly depressed) Professor Walter Vale, who visits his Manhattan apartment to find that it is being lived in by Tarek Khalil, a Syrian musician, and Zainab, a Senegalese who sells handmade trinkets on the street. The trio form a hesitant
2 pages (500 words) Movie Review
Final Paper
Ginger desires for a better life for herself together with her friends despite all of them being captives at the Tweedys Egg Farm. Following this, she attempts to break out only end up in a life of solitude. However, time is running out for her and her friends as
8 pages (2000 words) Movie Review
Response paper
Starting with a story that establishes one’s identity can maintain the audience’s attention from drifting away. Brown begins her presentation with a carefully selected
1 pages (250 words) Movie Review
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation