Got a tricky question? Receive an answer from students like you! Try us!

Pom Wonderful Paper - Movie Review Example

Only on StudentShare
Author : tdubuque

Summary

I. Summary of the reaction of the film “The Greatest Movie Ever Sold” During the initial phase of the movie “The Greatest Movie Ever Sold” I thought that Morgan Spulock cannot pull it off to convince big companies to be a part of his movie and really pay for it…

Extract of sample
Pom Wonderful Paper

But Morgan Spurlock pulled it off. It was a very daring movie to actually document the entire process of getting company pay for a movie that will show how they invade our everyday lives that they literally assaults us from the day we wake up until we sleep. It was more daring when Spurlock actually asked for these companies to pay for the movie and show how they negotiated in the raw. The expected reaction of advertising firms was also documented in the raw when he negotiated or tried to up-sell the concept of his film. There in the negotiations, it was articulated the fear of the advertisers of the unknown that they did not want to be a part of the film that may put them in a bad light. Spurlock however was not discouraged by this initial failure. He went around asking people on how he could make companies to pay for his film. He eventually did when he initially struck an interim agreement with Ban deodorant that the company would be in if there are 15 other brands who would join him. Personally, my impression was it was a typical success story on how one will succeed if only he or she will try hard enough as what Spurlock did in the movie The Greatest Movie Ever Sold. In a way, the movie or documentary can be considered as a learning material. Very subtlely, marketing concepts such as as brand collateral was explained in a manner that will be very easy to understand. ...
Download paper

Tags

Paper

Related Essays

Marketing paper
9 Important similarities 9 Do you think SustainU should offer its products direct to consumer (i.e. online, have their own branded retail stores) or partner with retailers to sell their products on their behalf.or both? Why? If you choose to partner with existing retailers, name a few examples you would recommend they partner with and why. 11 Recommend a key message (tagline, campaign slogan or potential marketing theme for a campaign) SustainU should consistently integrate. Would you use one of their existing messages such as "Change Your Clothes. Change Your World" or "Wear a Better Story"…
10 pages (2510 words)
Marketing Paper
The marketing decides about what to produce and where to position and sell the product – which market segment to cater or how to differentiate the product from competition. Correct identification of all these tasks in proper direction is of paramount importance that eventually makes the organization thrive with ever increasing sales. It will be most appropriate to explore how the marketing function can turn the tides in company’s favor so that the company is put on high trajectory of growth with thumping profits. Smith (2011) argues that some airlines increase their costs by 25 percent…
3 pages (753 words)
Global Marketing Strategy
This paper proclaims that the growing global marketing strategy demands that the next generation of organizational leaders get employees who have a large knowledgebase. Organizations are looking for a multiplicity of talents and experience. Such a workforce is known to maximize productivity and minimize organizational costs. …
7 pages (1757 words)
Personal reflection on learning
This paper explores my reflection on this particular aspect. The traditional method of teaching, which calls for a passive role from the part of the learners, has already been outdated and no longer considered the norm or the standard for best teaching practices. What this means is that in the classroom setting such as in my Marketing class, students are expected to participate and be part of the learning process. Gone were the days when learners wait to be spoon-fed with the subject's contents. That is widely accepted as ineffective. There are evidences that could attest to this fact and that…
4 pages (1004 words)
International Gaming Research Paper – The Philippines
International Gaming Research Paper – The Philippines …
4 pages (1004 words)
Individual paper
In Brazil the owned subsidiary of Wal-Mart is known as Sam’s Club and the in Mexico it is known as Suburbia. Both the subsidiaries have different work cultures as they are situated in two different countries. I have got an opportunity from both Sam’s Club and Suburbia to join as a store’s manager. In the essay I have made a comparative analysis on both the company’s work culture to arrive at a decision for which option to choose. The essay also elaborates the facts about the two countries- Mexico and Brazil, like the living conditions, availability of transportation, cost of living and…
10 pages (2510 words)
research paper
The reconstructive surgeries are usually procedures that usually conducted to correct defects on human body including faces. Some of the known constructive surgeries are conducted on physical birth defects including cleft lips, ear deformities, and traumatic injuries. On the other hand, the cosmetic or the aesthetic procedures are usually conducted to alter different parts of the body are direct and advised by doctors. Some of the surgeries that are conducted of the form include making the breasts larger in what is called augmentation mammoplasty or making smaller in the process called…