StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Profit implications of customer loyalty, market segments, market share and potential market for Sony

Profit implications of customer loyalty, market segments, market share and potential market for Sony - Research Paper Example

Nobody downloaded yet

Extract of sample
Profit implications of customer loyalty, market segments, market share and potential market for Sony

This essay entails the implications of profits to the market variables and specifically draws comparisons on Apple Company and Sony Company (Capon, & Hulbert, 2007:60).
Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at producing the best gadgets that the customer may desire in the technological world. Apple Company outlines the customers who may make a given purchase at a given price (Lamb, et al 2009:45). The company further establishes the possibility that demographic variables will act in favor of its products. For example, Apple Company designs its products to attract the high-end market with the best products possible. Most of The Apple’s product prices squarely revolve around the market skimming technique. Therefore, its prices are relatively high to meet the cost of innovation, and the upper class consumers. During the product lifecycle, Apple reduces prices to meet the demand of other consumers down the purchase module (Treacy, 2005:70).
The company defines the features that customers seek in their products. Under such circumstances, the company documents on the various technological improvements that customers may be seeking in their products. Initially, Apple was the first company to introduce iPads, tablets, and iPhones in the Technological market. The technology attracted buyers to make purchases for products served the purposes of phones and computers (Aaker & Mcloughlin, 2010:68). Therefore, the company associates itself with the best technological innovations in the mobile industry not forgetting the fact that, its gadgets support other features, for example, iTunes, voice recognition, high levels of security measures, and grid directions (Lamb, ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Profit implications of customer loyalty, market segments, market share Research Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/543355-profit-implications-of-customer-loyalty-market-segments-market-share-and-potential-market-for-sony
(Profit Implications of Customer Loyalty, Market Segments, Market Share Research Paper)
https://studentshare.net/marketing/543355-profit-implications-of-customer-loyalty-market-segments-market-share-and-potential-market-for-sony.
“Profit Implications of Customer Loyalty, Market Segments, Market Share Research Paper”, n.d. https://studentshare.net/marketing/543355-profit-implications-of-customer-loyalty-market-segments-market-share-and-potential-market-for-sony.
  • Cited: 0 times

Summary

Profits enable a company to expand, avoid chances, create employments, maximize output, and enjoy economics of scale. To acquire a profitable market…
Profit implications of customer loyalty, market segments, market share and potential market for Sony
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Profit implications of customer loyalty, market segments, market share and potential market for Sony"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Market Share
According to the 2011 Company Report, the Coca Cola Company’s products (over 200 brands) are sold and distributed to over 200 countries. Forbes Magazine estimates that the world consumes close to 60 billion beverages on a daily basis with 27 % of this consumption being in the United States, another 31 % is consumed in Europe, China, Brazil and Australia and the rest of the world consumes the remaining percentage.
16 pages (4000 words) Research Paper
Market segmentation
Taking above into account, it should be pinpointed that Volt costs nearly 41,000 after inclusion of taxes to a consumer, whereas the Nissan’s Leaf costs $32000 (after tax) on average (Weingarten, 2011). Nevertheless, the initial target market of Chevy Volt is upper – middle and elite consumers with stable purchasing power and with inclination to acquire premium quality branded electric automobiles.
2 pages (500 words) Research Paper
Market Potential Indicators for Laptop Computers
The eight dimensions are based on the following indicators: urban population and electricity consumption; growth rates of primary energy use and GDP; GNI per capita estimates using PPP (USD) and private consumption as a percentage of GDP; percentage share of middle class in consumption/income; number of telephone lines, mobile phones, PCs, internet users, paved road density, population per retail outlet, and number of households with a television; Economic and Political Freedom Indexes; per capita imports from US and trade as a percentage of GDP; the country risk rating, respectively (globalEDGE, 2011).
2 pages (500 words) Research Paper
Apple Inc. Increasing Corporate Market Share
This has been made possible through creativity and innovativeness of its computer hardware and software in addition to computer peripherals, internet services and digital music devices. Regardless of the company’s business success, it is faced with challenges of achieving a greater share in its corporate market.
5 pages (1250 words) Research Paper
Profit implications to the Market Variables
Profits enable a company to expand, avoid chances, create employments, maximize output, and enjoy economics of scale. To acquire a profitable market share poses a challenge for a company must carry out proper research to establish the opportunities and threats. Throughout the production and delivery processes, a researcher should establish the key areas of concern
5 pages (1250 words) Research Paper
Market
Forces of demand and supply set prices in a free market economy of every respective product. When there is excess supply of a particular product in a free market economy than the available demand, prices tend to go down automatically (Friedman 12). On the other hand, when demand exceeds supply, market prices go up as there is no enough distribution and supply of the respective product.
5 pages (1250 words) Research Paper
Market Structure
The paper follows the description of major market structures present in the study of economics based on factors such as number of firms, price elasticity of demand, barriers to entry and exit, profitability, cost efficiency, competition and several other aspects.
9 pages (2250 words) Research Paper
Market Structure
Perfect Competition: A market is said to be in perfect competition when there are a large number of buyers and sellers perfectly aware of the market prices, and no firm is large enough to have any economic power over the industry (“Dewett, 1983”). The two main characteristics of a perfect market are low barriers to entry and exit, i.e.
8 pages (2000 words) Research Paper
PESTEL, SWOT, Competitor environment and market environment AND sales , market share , profits , costs , customer profile , effectiveness of the marketing mix AND marketing objective and new product idea
With the merger of Cambrian Airways, British Overseas Airways Corporation, Northeast Airlines and British European Airways, the company British Airways was formed. The government of UK owned the company for the first thirteen years. The organization became
12 pages (3000 words) Research Paper
From Sony Ericsson JV to Sony Mobile Communications: Can Sony compete in the global mobile phone market
They are also involved in the foreign direct investment in the market. The companies in the market maintain the profit making objective when undertaking their business activities and they encounter a
8 pages (2000 words) Research Paper
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Profit implications of customer loyalty, market segments, market share and potential market for Sony for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us