Developing Competitive Advantage

Developing Competitive Advantage Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
Download 0
Creating Competitive Advantage Name: Course Name Date Introduction There is a major transformation that is occurring in the way that firms relate with the customers. The digital economy has enabled the customers to have a lot of information on companies which allows them to make informed decisions…

Introduction

In analyzing the information sharing, this paper will look at relevant examples so as to elaborate on the inherent need of information to both the customers and the firms. Discussion The supply chain becomes more efficient with the increased coordination of activities due to automation. Consequently, the need for inventories is reduced. Proctor and Gamble (P&G) is a company that has been operational in the world for a long time. The manufacturer has a relationship with the retailer Wal-Mart (Clark & Lee 2000, p. 126). The relationship between the two companies has to be analyzed from a transactional perspective as well as from an operational and strategic one. The two companies, apart from sharing information with each other have gone ahead to share the same information with their customers. This has stemmed from the need by the companies to involve their customers in the pricing of products as well as increasing the value of these products. The basis of the relationship between the companies and the customers is based on mutual trust. P&G and Wal-Mart are not only partners but also competitors. ...
Download paper
Not exactly what you need?

Related papers

How to create competitive advantage for Chinese companies
The Chinese firms have been internationalizing because of the motives both at the firm level and the national level. At the national level, the government’s intent to become the economic superpower and to utilize the foreign exchange reserves drove the Chinese firms to seek overseas opportunities. At the firm level, the Chinese firms were motivated to internationalize in order to acquire…
Managing Value for Competitive Advantage
An in-depth analysis of the level of stakeholder relationships in the company illustrates how the company has managed to create meaningful connections that are a pillar to its success. The company has grown consistently over the years and at the core of its strategy is the commitment to offer value to its clients. The process of creating value and building strong relationships with stakeholders…
The Determinants of Sustainable Competitive Advantage in International Marketing
Same way many other prominent companies failed to develop properly in international market because of their misinterpretations and wrong perceptions about the sustainable competitive strategies in international market. Knowledge management, cost leadership or differentiating, innovation or development of new products, timing of introduction of new products, customization of the product and…
s XYZ Co. Able to Identify and Exploit Sources of Competitive Advantage to Sustain The Emerging Competition
Other changes followed the implementation of the first Saudi Insurance company's services, which were evident in the increased awareness of the people in regards to insurance policies, as well as the substantial increased risk in accordance with the introduction of compulsory motor third party liability (BMI, 2011). Other changes included the legislation passed which made health insurance on…
Adding Customer Value to Your Financial Prganisation for Competitive Advantage
Background Financial institutions are increasingly facing a complex environment which directly relates with the competitive environment in the industry. The current financial crisis has relatively shaken the confidence of many in the viability of financial institutions and as such doing business in such an environment is really a challenge task. One of the most important ways through which any…
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
Apple may have to invest a great deal of financial and human capital effort into performing market research to gain new market interest, something the firm is not experienced with as, historically, Apple has chosen to focus on developing existing markets through product development strategies. Marketing Strategy and Analysis for Apple, Inc. 1.0 Introduction Apple, Inc. has long been considered a…
Adding customer value to your financial organisation for competitive advantage.
These perceptions extensively influence their decisions on their interests to purchase from, work with, and market or support these companies. In the present competitive market and unpredictable economic environment, customer value may be an organization’s greatest asset – an aspect that makes a company to survive and beat their competitors in the market. Therefore, effective customer value is…