In analyzing the information sharing, this paper will look at relevant examples so as to elaborate on the inherent need of information to both the customers and the firms. Discussion The supply chain becomes more efficient with the increased coordination of activities due to automation. Consequently, the need for inventories is reduced. Proctor and Gamble (P&G) is a company that has been operational in the world for a long time. The manufacturer has a relationship with the retailer Wal-Mart (Clark & Lee 2000, p. 126). The relationship between the two companies has to be analyzed from a transactional perspective as well as from an operational and strategic one. The two companies, apart from sharing information with each other have gone ahead to share the same information with their customers. This has stemmed from the need by the companies to involve their customers in the pricing of products as well as increasing the value of these products. The basis of the relationship between the companies and the customers is based on mutual trust. P&G and Wal-Mart are not only partners but also competitors. Therefore, the trend that they have set in the sharing of information can be analyzed from the benefits that the two derive from being in a relationship with each other as well as with their customers. The sharing of information has to be approached cautiously. Naturally, many companies are skeptical that the information that they share with the customers as well as competitors would be used in a negative manner which may hurt the company’s profitability. Doctors concede that the patient they treat today have a major difference from the patients that they treated in the years gone by. Once a patient seeks out a doctor, the patient is usually armed with information regarding the treatment procedures that are available for the conditions that they may have. The doctor will start by giving the patient the preliminary information regarding the condition from where the patient will inquire more on the treatment procedure and the condition. The patients will want to know the different risk factors that are involved in treatment as well as the benefits that are to be gotten from the procedures. This sharing of information between doctors and patients explains why the business environment is changing. The consumers of certain products require that the producers share the information that they have on the products (Seidmann & Sundararajan 1998, p. 34). There are very many chat rooms on the internet that are aimed at sharing information on a hoard of topics. The members of these chat rooms will critique as well as praise some products. At the end of it all, the consumer is armed with the necessary information in order to make a certain purchase. When Michael Dell started IBM, the cost of a computer was $3,000. This suggested that the markup from selling the machines as well as the costs were too high. He saw it prudent to reduce the costs associated with the assembly of the machines so that they would retail at lesser prices. In attempting to do this, he had to use less expensive methods of sourcing for the raw materials as well as internal ways that would cost less. The box, speakers, memory, hard disks and drives were being
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