Santex Limited - Research Paper Example

Only on StudentShare

Extract of sample
Santex Limited

Furthermore, Sanitex is occasionally affected by seasonal fluctuation in the pest control business. That is why it needs to expand its product portfolio including carpet cleaning and distribution of sanitary products. However, Sanitex failed to attract potential new clients outside West London area due to its being a non-branded business. Clearly, Sanitex is faced with the issue of improving its entire business operation by augmenting its marketing activity in the pest control business. As marketing manager of Sanitex, the goal of the proponent is to steer the company forward, and be responsible for understanding how its decision making process and decision making unit have been impacted by the recession. Marketing research and competitor analysis Under the goal of Sanitex for product expansion is to actually create significant sales for the company even in tough economic conditions. However, there are two important issues concerning in this area. The first concern is to understand customer behaviour and next to it would be the prevailing value of the company created for its customers compared to its competitors. In other words, the company should create a remarkable strong company brand while taking into account the prevailing customer behaviour in the pest control business and the competitive advantage that its competitors are holding. ...Show more

Summary

Sanitex Limited Case Background Sanitex Limited, a company offering pest control services is eventually a growing company in West London. Its estimated worth is ?500,000. Mr. Griffins, its CEO is ambitious to expand the company from West London. However, with substantial background in accounting rather than in marketing, Mr…
Author : rosenbaumjoanie
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Santex Limited Research Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

The analysis of the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students
The Apple iPhone was launched in 2007, taking the wireless communication industry into a revolution of their products through the introduction of Smartphone technologies. The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients.
29 pages (7250 words) Essay
The methods in which advertising media influence and reinforce sexism in American society
This essay analyzes how advertisements present an unfavorable picture of men and how this affects men’s self-image as well as society’s treatment of men. Advertising media of various types surround the average individual in American society. The majority of these advertisements use sexism in order to sell a product to the consumer.
4 pages (1000 words) Essay
Defining Marketing Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
3 pages (750 words) Research Paper
Research paper
Indonesia is a rapidly developing urban economy, despite its small size. Through commercial and urban development, as well as foreign direct investment from public and private investors, Singapore now boasts tourism as its number one contributor to economic health.
4 pages (1000 words) Research Paper
International Gaming Research Paper The Philippines
Manila currently experiences tourism volumes of one million travelers each year (MSN Encarta 1), which continues to provide nearly four percent of total GDP for The Philippines. Manila gained its first casino in 1990, after de-regulation of the industry in an effort to boost national revenues.
4 pages (1000 words) Research Paper
Marketing Research Paper
The company is based out of South California in the metropolitan area of San Diego. The initiative of starting the company was taken by its owner when she found during shopping there is a demand for fresh ingredients among the buyers in the market. Kudler Fine Foods keep ingredients afresh in their stores and provides the buyers with fresh ingredients to their satisfaction at competitive affordable prices.
4 pages (1000 words) Essay
Situational Analysis of International or Global Marketing Environment
The markets began their operations in the year 1966 under the initiative of the entrepreneur, Donald Slater in Evergreen, Colorado. Donald died in 1998; his daughter Kathleen Norton assumed the responsibility of managing the business (Doyle, 2012). Evergreen has acquired several groceries since its inception, with the most recent acquisition of Arugula Grocers on April 4, 2012.
8 pages (2000 words) Essay
Launching a BPA-free Product Line With Event Marketing
Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.
8 pages (2000 words) Assignment
Research paper
The commonly known plastic surgeries are usually conducted in the form of hand surgery, reconstructive surgery, burn treatments, and microsurgery. The plastic surgery is usually divided into two distinct forms including cosmetic and reconstructive surgeries (Thompson 28).
3 pages (750 words) Research Paper
Research paper
Newspapers are also used in delivering appealing messages about plastic surgery. Radios are also used in the advertising process. Social network is one of the advertisement platforms used to advertise products. The company uses MySpace, tweeter and Facebook to reach customers.
3 pages (750 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT