Marketing - A Research Proposal - Literature review Example

Only on StudentShare

Extract of sample
Marketing - A Research Proposal

The objective of this research is to gain an understanding of marketing, core activities of marketing, and its effective usage. 2) What are the main debates in this area? This proposed research aims to focus on the concept of marketing, the main debates that exist in the marketing subject area such as manipulative marketing which attempts to hide flaws in the quality of a product, internationalization, and globalization affecting the scope of marketing, and the debate regarding principle of AIDA (Awareness, Interest, Desire and Action) (AIDA, 2012) being universally applied to all markets, targeted audience perceives what is wants to or marketing makes them comprehend what organization actually wants them to. The research also seeks to evaluate the role of legislation and governments defining the boundaries of marketing. Also, the need of marketing, mediums that can be used as marketing sources, factors that affect marketing adversely or have positive impacts on it and the role marketing plays in flourishing a marketed item will also be studied in the research. ...
Download paper

Summary

Running head: MARKETING Marketing - A Research Proposal [Name of Instructor] Marketing Research Proposal Research Topic: Marketing 1) What am I going to focus on? This proposed study report will be focusing on marketing as one of the organizational functions that is solely performed to retain old customers and attract new ones, promotion of products or services, maintaining demand and supply chains, and it is often regarded as channel of communication between ultimate users and producers…
Author : bechtelarviola

Related Essays

Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia
The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with considerable young population will be appropriate. However they are not sure whether it will do well. Other coffee bars have already come up in the said areas. However, it is too early to say whether they too will be successful. The client wants to gauge the demand for their products which is pizza and coffee with and assortment of snacks. They would like to find the demand for their brand of stores and the way people in the region perceive it. It wants to know whether enough opportunity...
13 pages (3263 words) Essay
Marketing Research Proposal
14). With regard to the Hummer, the marketing decision problem is the changing of the market perceptions of the Hummer in order to enhance its performance through increased sales. Notably, the Hummer has been associated with some aspects of personality that do not augur well with its market objectives (Case 1.1, 2012). The core problem should be the devising of the most appropriate marketing strategies that would reverse these perceptions. Market Research Objectives The market research objectives usually relate to the precise reasons that behind the conducting of a particular market research....
4 pages (1004 words) Essay
Mobile marketing is more effective than e-mail marketing
This paper is based on the claim “mobile marketing is more effective than email marketing”. This paper will be a comparative study of both the marketing techniques. This research will attempt to prove this claim by using the literature from the Internet and libraries. Introduction Mobile marketing is a process through which traditional marketing activities are carried out using a mobile phone. Basically, the mobile marketing is the process of using mobile phones to provide customers with location and time specific, custom-made information, which promotes goods, services and ideas (Roach)....
4 pages (1004 words) Essay
Research Proposal
Deeper analysis of the marketing mix will provide an adequate understanding of the concept hence accurate strategies. The following is a framework that will aide in conducting studies on marketing mix. The framework provides the rationale, research questions and objectives, review of literature, methodology, and ethical problems. Rationale Contemporary business organizations continue to experience increased competition hence the need to have effective marketing strategies. In order to make a marketing strategy effective, there is need for every stakeholder involved to ensure that various...
6 pages (1506 words) Essay
Research Proposal
All the countries round the world are concerned about the carbon footprints and its effects. The developed countries have already taken various measures and adopted policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of greenhouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007; Ginsburg, and Bloom, 2004). This study would be focusing on green marketing, which would not only include the corporate strategies of the multinationals towards manufacturing and selling their products in...
6 pages (1506 words) Essay
research proposal
Talking about the social networking sites, it can be said that the growth of the social networking sites has been largely augmented by the tremendous favoring of the growth prospects of the United States. Like as witnessed in the case of dotcom bubble of the late 1990’s, the mere presence of the social networking sites in the virtual web space does not help in any way in the process of generating revenue. Every social networking site needs to operate on the basis of a business model, which will help in generating revenue for the online business. It is of significant and utmost importance to...
12 pages (3012 words) Assignment
Effectiveness of Carling Marketing Campaign
The above lines are not only mere scholarly phrase from two renowned research scholars but core essence of this piece of work. According to the above phrase of Mizik and Jacobson (2008), modern marketing managers face challenges regarding quantifying the outcome of marketing effort such as promotional campaign, advertising campaigns etc. Nias (2013) reported that Carling has launched £10m campaign of “refreshingly perfect' strapline” on 1 June, 2013. Molson Coors Brewing Company (UK) Ltd is parent company behind the Carling brand (Carling, 2013a). In the next section, the researcher will...
12 pages (3012 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!