StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Marketing - Med-I-Paint Ltd.

Only on StudentShare
Masters
Essay
Marketing
Pages 5 (1255 words)
MIP Table of Contents Introduction 3 Organisational Culture in MIP 4 Quality Management in MIP 5 Sales and Marketing Strategies of MIP 6 Challenges Faced By MIP 7 Conclusion and Recommendations 8 References 9 Introduction MIP or Med-I-Pant (UK) Ltd is a worldwide manufacturer as well as distributor of healthcare textile and related products since 1977…

Extract of sample

MIP serves the continents with its reusable products such as sleep knit, traditional bedding, linen protection clothing, clothing protection, breathable protection, pillows and duvets, bed accessories, laundry bags, laundry equipments, and towels among others from its international clientele mostly located in Canada, Portugal and Germany (MIP UK Inc., 2012). This paper will focus on the key operations of MIP with the objective to assess its strategies. In this regards, the organisational culture perceived by MIP and its quality management initiatives will also be taken into account in this paper. The discussion will also intend to identify the various challenges faced by MIP in dealing with its operations, especially in the UK market. Organisational Culture in MIP The organisational culture is often regarded as a collection of perceived values, standards, and behaviours shared by its employees that control the way of interacting with each other. The organisational culture of MIP focuses on the motivated people who are passionate about their tasks, as was stated by the Human Resource Director of the organisation, Gail Perowne. It can be noted that the organisational culture in MIP is developed in a way so that the employees can support the organisational growth productively. ...
Download paper
Not exactly what you need?

Related papers

marketing tools and marketinf operations : case study about Philips ltd
The vision statement of the company reveals that they are focused on recuperating the lives of people through the use of significant innovative approaches (Philips, n.d.). During the period of 2011 with its whooping sales figures of €22.6 billion the company stood as the market leader in the health care segment and also reached a strong position in the portable entertainment sector and male…
12 pages (3012 words)
Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer
Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution channel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for…
25 pages (6275 words)
BMW i Marketing Analysis
It tends to focus upon zero emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of the BMW is derived from the entrepreneurial culture. BMW follows informal organisational culture which assists the employees in freely articulating the ideas and thereby assisting in innovation (BMW, 2012). The main objective of the company is to remain as one…
8 pages (2008 words)
Marketing Ads: "I Am a Mac, I Am a PC"
The director of this TV ad concentrated more on attacking the weaknesses of PC and projecting the merits of Mac. Moreover, this ad was intended to make a direct comparison between Mac and PC so that the viewers will get a clear picture about the merits of Mac over PC. However, this ad failed to make much impact in the market and as a result of that Apple forced to withdraw it in 2010. This paper…
3 pages (753 words)
Compare and critically analyse United Kingdom marketing strategies of Starbucks Coffee Company and Caff̬ Nero Group Ltd
In marketing strategy, the driving force is the customer satisfaction, in this sense, the aspect of marketing research always precedes marketing research such that the reaction of the consumers is known with regard to the product (Naude, & Ivy 13). In this regard, the business of marketing strategy is to influence the decision of the customers towards a product. Marketing strategy therefore…
6 pages (1506 words)
Altius VA Ltd assignment
These tasks should be delegated to well-trained people who are fully aware of the long and short term objectives of the company. Training staff as well as delegating marketing duties in tandem with the laid down strategies enables working towards achieving them. Therefore, a marketing strategy is aimed at ensuring that a company is able to concentrate its resources towards the very important…
5 pages (1255 words)
I
The advertisement is audacious as well as catchy to the consumer due to the ‘take a look at me’ colors that are used as well as the bold texts located in the fourth chapter (Belch, 2009, p 119). The advertisement is aimed at the girl and women consumers with bold words that say that, ‘Now you have the power’. The main purpose of the advertisement is in the promotion of the gel whose main…
3 pages (753 words)