Marketing - Med-I-Paint Ltd. - Essay Example

Only on StudentShare

Extract of sample
Marketing - Med-I-Paint Ltd.

MIP serves the continents with its reusable products such as sleep knit, traditional bedding, linen protection clothing, clothing protection, breathable protection, pillows and duvets, bed accessories, laundry bags, laundry equipments, and towels among others from its international clientele mostly located in Canada, Portugal and Germany (MIP UK Inc., 2012). This paper will focus on the key operations of MIP with the objective to assess its strategies. In this regards, the organisational culture perceived by MIP and its quality management initiatives will also be taken into account in this paper. The discussion will also intend to identify the various challenges faced by MIP in dealing with its operations, especially in the UK market. Organisational Culture in MIP The organisational culture is often regarded as a collection of perceived values, standards, and behaviours shared by its employees that control the way of interacting with each other. The organisational culture of MIP focuses on the motivated people who are passionate about their tasks, as was stated by the Human Resource Director of the organisation, Gail Perowne. It can be noted that the organisational culture in MIP is developed in a way so that the employees can support the organisational growth productively. ...
Download paper


MIP Table of Contents Introduction 3 Organisational Culture in MIP 4 Quality Management in MIP 5 Sales and Marketing Strategies of MIP 6 Challenges Faced By MIP 7 Conclusion and Recommendations 8 References 9 Introduction MIP or Med-I-Pant (UK) Ltd is a worldwide manufacturer as well as distributor of healthcare textile and related products since 1977…
Author : dwightblock

Related Essays

marketing tools and marketinf operations : case study about Philips ltd
12 pages (3012 words) Essay
Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer
25 pages (6275 words) Term Paper
BMW i Marketing Analysis
8 pages (2008 words) Essay
Marketing Ads: "I Am a Mac, I Am a PC"
3 pages (753 words) Essay
Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Ltd
7 pages (1757 words) Essay
Altius VA Ltd assignment
5 pages (1255 words) Assignment
3 pages (753 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!