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Marketing - Med-I-Paint Ltd - Essay Example

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Marketing - Med-I-Paint Ltd

MIP serves the continents with its reusable products such as sleep knit, traditional bedding, linen protection clothing, clothing protection, breathable protection, pillows and duvets, bed accessories, laundry bags, laundry equipments, and towels among others from its international clientele mostly located in Canada, Portugal and Germany (MIP UK Inc., 2012). This paper will focus on the key operations of MIP with the objective to assess its strategies. In this regards, the organisational culture perceived by MIP and its quality management initiatives will also be taken into account in this paper. The discussion will also intend to identify the various challenges faced by MIP in dealing with its operations, especially in the UK market. Organisational Culture in MIP The organisational culture is often regarded as a collection of perceived values, standards, and behaviours shared by its employees that control the way of interacting with each other. The organisational culture of MIP focuses on the motivated people who are passionate about their tasks, as was stated by the Human Resource Director of the organisation, Gail Perowne. It can be noted that the organisational culture in MIP is developed in a way so that the employees can support the organisational growth productively. ...
Organisation culture is the way in which the entire workforce performs the tasks contributing to the overall organisational productivity. In this process, the employees fundamentally perform tasks related with problem solving, conflict and query resolutions, and customer handling as well as efficiently dealing with the individual members within the organisation (MIP UK Inc., 2012). The organisation should involve with some functional activities to maintain a suitable culture within the organisation which can be regarded as the behavioural control encouraging stability and providing source of identity. Social norms are one of the most compulsory and most obvious elements of cultural control mechanisms. A social norm is basically a behavioural expectation that the people will proceed in a specified way for a particular situation (Bicchieri & et. al., 2011). It is in this context that culture is a quite strong force in the organisation, which is consciously passed among the incoming employees within the organisation. It plays a vital role in reflecting the true nature and personality of an organisation. The organisational culture involves the employees, the customers, the suppliers, and the community which MIP follows in a way maintaining the company ahead on its productivity to generate a good position at the international dais (MIP UK Inc., 2012). Quality Management in MIP The elements of quality control show the quality of all existing factors which are involved with the production of any plant or any organisation. Elements such as control, job management, task specification process, performance criteria and identification of previous records among others play a major role in quality control aspects of MIP. Furthermore, soft ...Show more


MIP Table of Contents Introduction 3 Organisational Culture in MIP 4 Quality Management in MIP 5 Sales and Marketing Strategies of MIP 6 Challenges Faced By MIP 7 Conclusion and Recommendations 8 References 9 Introduction MIP or Med-I-Pant (UK) Ltd is a worldwide manufacturer as well as distributor of healthcare textile and related products since 1977…
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