Marketing - Med-I-Paint Ltd.

Marketing - Med-I-Paint Ltd. Essay example
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MIP Table of Contents Introduction 3 Organisational Culture in MIP 4 Quality Management in MIP 5 Sales and Marketing Strategies of MIP 6 Challenges Faced By MIP 7 Conclusion and Recommendations 8 References 9 Introduction MIP or Med-I-Pant (UK) Ltd is a worldwide manufacturer as well as distributor of healthcare textile and related products since 1977.


MIP serves the continents with its reusable products such as sleep knit, traditional bedding, linen protection clothing, clothing protection, breathable protection, pillows and duvets, bed accessories, laundry bags, laundry equipments, and towels among others from its international clientele mostly located in Canada, Portugal and Germany (MIP UK Inc., 2012). This paper will focus on the key operations of MIP with the objective to assess its strategies. In this regards, the organisational culture perceived by MIP and its quality management initiatives will also be taken into account in this paper. The discussion will also intend to identify the various challenges faced by MIP in dealing with its operations, especially in the UK market. Organisational Culture in MIP The organisational culture is often regarded as a collection of perceived values, standards, and behaviours shared by its employees that control the way of interacting with each other. The organisational culture of MIP focuses on the motivated people who are passionate about their tasks, as was stated by the Human Resource Director of the organisation, Gail Perowne. It can be noted that the organisational culture in MIP is developed in a way so that the employees can support the organisational growth productively. ...
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