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Advertising Campaign: Hexagon - Essay Example
Pages 5 (1255 words)
To cope up with the challenges that organizations face in the modern and globalized business scenario, organizations need to design their corporate strategies in a way, that these strategies becomes a competitive advantage for them …
This marketing plan entails the advertising campaign for a fashion event management company Hexagon. Introduction to the Organization Hexagon is a fashion event management business established to meet the needs of event planning for new and existing fashion and accessory designers. London, England is the current home of Hexagon with plans to expand to branch offices in other cities of England and then in Milan, Paris and Madrid within five years. Six marketing professionals founded the basis of Hexagon and under them, are working their assistants along with 6 employees who are responsible to look after different operations of the company. Besides, internees are also hired by Hexagon for a period of 6 week training and these programs are offered to students who are seeking education in the field of event management. Situation Analysis Considering the increasing number of competitors in event management industry of UK and the efficient marketing strategies adapted by these competitors of Hexagon in order to attract customer. This intensive competition has caught the eye of Hexagon’s management, and they have decided to promote their business by acquiring the services of Media agency. ...