Toyota Company Environmental Audit

Toyota Company Environmental Audit Literature review example
Masters
Literature review
Marketing
Pages 5 (1255 words)
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Toyota Company: The Environmental Audit  1. Introductory Context People all over the world today seem highly concerned about their health and environmental sustainability more than ever before. Hence, they tend to discourage all business ventures that raise potential threats to ecological balance…

Introduction

Firstly, the paper will identify the different drivers creating awareness of environmental damage. Secondly, the paper will describe Toyota’s current ‘green’ policies along with supportive evidences. Thirdly, the paper will discuss how effectively the organisation has developed and executed green policies. Finally, the paper will recommend the Toyota management on how the organisation can improve its marketing mix by developing further ‘green’ strategies involving its products and markets. A standard research method has been used for this study, including secondary information and principal sources. The hypothesis is that modern customers give great emphasis on environmental safety while considering the purchase of automobiles. 2. Literature Review Evidently, external and internal drivers force Toyota to become more environmentally focussed. The external drivers mainly include government policy and legislation while cost savings, business ethics, sustainability, and public relations constitute internal drivers. However, internal drivers are stronger than external factors in forcing the organisation to develop and implement improved green strategies. The organisation is still in its growth phase and therefore Toyota management strives to improve its corporate social responsibility policies. ...
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