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Women’s Attitudes towards Online Shopping - Dissertation Example

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Masters
Author : kaylinrussel
Dissertation
Marketing
Pages 43 (10793 words)

Summary

The research questions are organised into four variables to determine the attitudes of women towards online shopping. These questions are (1) perceived usefulness, (2) perceived ease of use, (3) shopping motivation, and (4) shopping orientations. …

Extract of sample
Women’s Attitudes towards Online Shopping

This essay discusses that women are traditionally responsible for household shopping. And according to several studies, shopping is a task more preferred by women and they express more favourable attitudes towards catalogue shopping and ‘brick-and-mortar’ store than men. Nevertheless, the innovative shopping medium presented by the Internet has been discovered to lead to an unusual, if not reverse, buying behaviour between women and men. Even though some studies have discovered that there is no significant disparity between non-shoppers and online shoppers as regards to gender, males were discovered to buy more online than females. According to Alreck and Settle, the attitudes of men towards online shopping were roughly similar to or even more positive than females’ perceptions. The Internet was previously designed mostly for men and for a purposeful assessment intended for the product information and price comparison. In the recent decades online shopping has turned out to be more pleasant, with customer evaluations and testimonials and a richer array of products/services and online experience. This development has encouraged women, as well. Furthermore, it appears that most people no longer find any considerable shortcomings of online shopping. A decade ago people were in the habit of worrying about the safety or trustworthiness of making payments online and the guarantee of delivery. These issues are no longer a problem today, with innovative means like secure online money transfers and a record of encouraging experiences ...
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