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Consumption is a site of social struggle between structure and agency - Essay Example

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Masters
Author : estelbednar
Essay
Marketing
Pages 9 (2259 words)

Summary

The essay is going to discuss how Consumption is a site of social struggle between structure and agency. Fashion and culture have always been intertwined. In the society, people refer to certain fashion and designs as attributed to certain cultures…

Extract of sample
Consumption is a site of social struggle between structure and agency

According to the research findings ever since, women and men have always been conscious of how they look. In business too, the image one portrays is extremely beneficial in business and may depict his or her personality. Therefore, the fashion and design industry often provide ways in which individuals could fit into various occasions. In the community, one would be surprised at the rate which people consume commodities, especially clothes and beauty products. In addition, as one walks across the street, one can be impressed by the number of people wearing fashionable clothes and jewellery. Fashion has become part of the society. Many people have derived advantages from the fashion industry. The fashion and design culture started in the past limited to certain aspects in the society. For instance, in the past, it was easy to judge from the quality and the fabric used on a given clothe the social status of a certain person. Nowadays many more dimensions have evolved and considered as under the following: conservative or progressive, low or high educational level, low or high ecological awareness or more. Culture is a unique entity and fashion got its way to its heart million of years ago. With fashion, people often regard it to some cultures that have been there since time immemorial. Take for instance wearing of skirts by the Scottish people. In as much as fashion has more been likened to language since the past, still there is a vast gap existing between them. Language has grammar, and the sequence of the words provides meaning. ...
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