Got a tricky question? Receive an answer from students like you! Try us!

What Went Wrong for eastman Kodak? - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 5 (1255 words)

Summary

Kodak’s demise is an example of repeat strategic failure in the three ways. To begin with, the company was slow in understanding the future of digital imaging. …

Extract of sample
What Went Wrong for eastman Kodak?

Thirdly, Kodak was unable to make the new digital technology to fit coherently with its other capabilities as a core competency. In the subsequent paragraphs in this discussion, Kodak’s approach in these three strategies is compared with IBM’s in order to highlight the ultimate failure of the former and the success of the latter. Kodak rise to dominance in the imaging industry was characterised by it use of a razor-edged strategy. This strategy was implemented by selling cameras at a very low cost, and earning profits from the sale of expensive films. The high margins on film fuelled the company’s profitability and growth to the extent that the company became too dependent on its film business. The problem with this is that the company concentrated on acquiring core competencies on film technologies while it continued to pay less attention to equipment. In spite of pioneering in the field of digital cameras, the company discarded the idea of pursuing future competitive advantages in that field because of the fear that this would cannibalise its film business (Nate, 2012). ...
Download paper
Not exactly what you need?

Related Essays

Innovation and Leadership.
They are faced with the issue of understanding the dynamics of innovation and exactly the drivers of the whole aspect. The question is not whether to innovate or not. Rather, they ask how they can successfully innovate. The most general definition of innovation is introduction of something new into any one given field (Zaccaro 2001, p.1-5). However, this is only a general definition of the aspect. Many people, depending on the field of operation understand innovation differently. The difference comes in when one is considering the change that will be introduced and the expected results. In the…
16 pages (4016 words)
Polaroid Advertising Campaign
This market arose due to the increased demand for technology products. It is at this time of history that the world war and competition for the world’s meager resources came to the peak. Technological growth also became a subject of importance an inventions became an order of the day. It is in record that at this point in history industrial revolution peaked (Qualters 2003). The company manufactures films and it is on record that the recent sales were about 50 films and over 100 types of cameras worldwide. The company is famous for instant film cameras that were replaced very recently in the…
8 pages (2008 words)
Eastman Kodak - Comprehensive Strategic Plan Memo.
Key insights from the organizational and industry analysis report …
3 pages (753 words)
Kodak and Fujifilm
Although Fujifilm has in the past two decades become one of the leading names in the industry, Kodak possessed a long standing history of more than 130 years. In 1988, Kodak camera was launched in the market of the United States (US). Contextually, it came to prominence as a distinct organization with its slogan of “You Press the Button, We do the rest” which influenced the people to buy its offerings (Kodak, n.d.). George Eastman was the founding figure of the Eastman Kodak Company whose main aim was to make the facet of photography more useful, simpler along with pleasurable. The core…
6 pages (1506 words)
Kodak and Fujifilm
Since 1976, Kodak captured large market of camera and film in US (85% and 90% respectively). Photofinishing processes of Kodak soon became industry standard in terms of quality. It always had competitive advantage over its competitors due to the operation and scope of its business. This assisted Kodak for having sustainable growth for around 90 years. However, from 1980s and 1990s, Kodak began to encounter problems in terms of revenues, marker share, technological explosion, and competitors (Schreiner, 2012). As Kodak strives for survival, its biggest competitor Fujifilm enjoys the renaissance…
6 pages (1506 words)
Camera
The high creativity and innovation of new cameras such as smart phones, which have numerous uses apart from taking photographs may lead to the decline of sales and profits reaped by camera companies (Kurtz 79). This indicates that the product has reached the decline stage, and it may become extinct if the innovation of new photo taking gadgets continues. Introduction Stage This is the stage when the product enters the market the first time, and firms reap low sales and profits because they conduct intense marketing to attract customers (Kurtz 30). The camera was first introduced in the market…
5 pages (1255 words)
“Everything You Know About Branding Is Wrong” – By David Galullo
Gallulo, (2013) stated that if any marketer of major corporations is asked, most of them would agree to the statement that “Branding Is Everything.” Gallulo, (2013) stated that despite of having known the importance of branding as everything, people still misunderstand, misinterpret and use the word branding in a vague meaning. Even though branding is an integral source of success for the organizations, yet the approach towards branding is incorrectly utilized. Historically, branding of businesses used to be done through silos. This means that the business used to hire an advertising…
3 pages (753 words)