Got a tricky question? Receive an answer from students like you! Try us!

Customers' attitude towards online banking services in the UK - Dissertation Example

Only on StudentShare
Masters
Author : jrath
Dissertation
Marketing
Pages 60 (15060 words)

Summary

Customers’ attitude towards online banking services in the UK [Supervisor Name] Acknowledgement: This research work has been one of the best experiences of my educational career and without the support of my parents, family, and most importantly my teachers, it would have been not possible for me to conduct this research therefore, I dedicate this work to my teachers and parent…

Extract of sample
Customers' attitude towards online banking services in the UK

Therefore, this study aims to evaluate the factors that are responsible to make certain attitude of the consumers towards using internet banking services in the UK. This research considers two banking institutions: Lloyds Bank and Barclays Bank, and two non-banking financial institutions: Tesco and Virgin. All these institutes are UK based, and internet services provided by these institutes, studied to determine the attitude of the customers for their services. The approach selected to conduct this research is quantitative approach that is based on positivistic paradigm. The result revealed that the attitude of the customers of UK is positive towards the internet services provided by banking and non-banking institutions. ...
Download paper

Related Essays

What motivates or de-motivates customers to online shopping
E-commerce started the shift from the real market to a digital market wherein business is done through the internet and becomes an equal playing ground for buyers and sellers. …
8 pages (2008 words)
UK marketing analysis
The Euro zone was formed in the previous decade to promote economic growth and stability through region wise cooperation of the multiple small western nations. While designing the formation of the euro zone various rules, policies and guidelines of economic and political background were outlaid to form a guiding principle for the nature, method and mode of operations for the nations represented under the Euro zone. However, with the passage of time, most of the laws were overlooked and broken by the participating nations of the Euro zone (BBC News, 2012). It has to be said that some of these…
20 pages (5020 words)
Financial services
For a Chinese financial service organization to establish its roots in UK’s financial service sector could be quite troublesome. However with appropriate strategies particularly marketing strategies along with accurate market entrance strategy, the organization could reach the height of success it has desired. Even though, the organization would have to face high competition in the financial service sector of UK, but still the prospects for growth are relatively high for financial organization if the organization focuses on cost reduction rather than differentiation. With the right…
16 pages (4016 words)
Turbo Charger Company
The four P’s of Marketing: Product: The products that the companies offer are often the heart of any companies marketing strategy. Since the banks are a part of the service industry therefore many a times the results or the benefits of the product are not that conspicuous to the customer. The marketing strategy will fail badly if the product part is not good, no matter how strong the other 3 P’s of marketing are. HSBC offers many products and services but the one thing that makes it stand out from the other banks is its current account feature. This will be used in this assignment to…
3 pages (753 words)
Attitudes of THE UK population towards the banks and the banking crisis : Client: FSA ( Financial Services Authority)
The present financial meltdown offered an opportunity for the central banks to act as protectors on the monetary system. However, the policymakers together with journalists do not take the role of bank seriously in stabilizing the economy and offering a platform for growth in future. Some economists cite the money supply’s nationalistion as a cause of the cycles of business. There are two major schools of thought opposing the present practice of the central banking. A hundred percent reserve banking authorizes that full amount of every funds of depositors is available in the reserve; that is…
5 pages (1255 words)
How online retailing satisfy the needs of hedonic and utilitarian customers?
According to standard economic theory, consumers are known for maximization of utility driven by cognitive values. However, emotional desires can at times direct functional motives in the process of choosing products. Goods are often chosen and consumed at times for purposes of pleasure hence making consumers achieve some instrumental purpose. Such are categorized as; luxuries and necessities, hedonic and utilitarian goods, affect-rich and affect-poor products. The major distinction used on goods is based on necessity and luxury items, where necessary items are considered essential for minimum…
12 pages (3012 words)