Essay sample - Lifebuoy in the United Arab Emirates

Lifebuoy in the United Arab Emirates Essay example
Undergraduate
Essay
Marketing
Pages 5 (1255 words)
Download 0
NAME SUBJECT PROF DATE Lifebuoy Anti-Dandruff Shampoo: Identifying Marketing Opportunity in UAE Lifebuoy is a brand of a multinational company that is known worldwide for its products. Unilever is a British-Dutch multinational company founded in 1930. It has wide array of products consisting of famous brands in foods, beverages, personal care and cleaning agents…

Introduction

The Unilever started in Saudi Arabia by appointing Binzagar family as official representative. In 1992, the company decided to open its first office in Dubai followed by a joint venture in Egypt. It was operated in three clusters. In 2007 all the three were combined and became Unilever North Africa and Middle East to consolidate its operations, leverage synergies of scale and cost arbitrage. It is considered as the market leader in the region with a market turnover of US$ 1.3 billion (Unilever North Africa and Middle East Bucks the Global Trend, 2009). The brand Lifebuoy has come a long way through the years. It is one of the country’s oldest brands launched in 1894 as Lifebuoy Royal disinfectant soap. Considered as an affordable soap to support people seeking better personal hygiene, it was launched across the world and continued to be a leading brand in India (Lifebuoy Shampoo). Lifebuoy brand has also a shampoo line which includes variants such as hair fall, herbal and anti dandruff. It was launched in 1997 in Pakistan and a leading brand ever since. It provides affordable shampoo for the Pakistanis regardless of lifestyle and class. Every variant should have a detailed description of the product for consumers’ information. ...
Download paper
Not exactly what you need?

Related papers

Arab economic integration
This paper mainly focuses on initiation of the Arab economic integration, more specifically on the countries, which are active members of the Gulf Cooperation Council. It provides a clear description of the market environment in these countries and the strategies that the governments of the respective member states have put into place to enhance the efforts of integration. The paper further…
16 pages (4016 words)
Sustainable marketing plan for Emirates Airline
Emirates Airlines ensures that passengers have the best experience possible while flying, no matter in which class a passenger is flying. Currently, Emirates Airlines has 1,000 flights leaving Dubai every week to six continents and nearly 40% of airline traffic in the Dubai International Airport consists of flights by Emirates Airlines out of Terminal 3. It is also the largest world-wide operator…
12 pages (3012 words)
Emirates Airways
The company also has advantages gained from operating from Dubai since the employees pay is not taxed. The company invests heavily in the training of its workers and it was the first airline to launch a flight simulation course for its cabin crew. The training the employees receive also assists in building the customers experience on board the planes and also the employee’s future job…
6 pages (1506 words)
Deeveloping a Comprehensive Marketing Plan for Emirates Airlines
A marketing-mix to support the alternative strategy for the airline has been provided. Implementation of marketing plan and its importance during emergency have well been described in the report. Table of Content Emirates Airline 6 Emirates Current Marketing Strategy 6 SWOT Analysis 7 Strength 7 Weakness 8 Opportunity 8 Threat 8 Competitive Environment Assessment 9 Porter’s Five Forces Model 9…
9 pages (2259 words)
Arab Springs Assignment
The small unit is intending to transform itself into a proper fast food restaurant by means of innovative and resourceful strategies. Presently the point is offering few local fast food items to the general public of Cottage Grave. This business plan has been made after making a comprehensive research and evaluating a variety of issues concerning fast food restaurant industry in Minnesota in the…
8 pages (2008 words)
Olay in the United Arab Emirates
They successfully entered the international markets but later sold their company to Richard Merell Inc who expanded the skin care products (Patrick, 2012). With increased marketing and advertising, the company drastically increased their sales volume. Procter & Gamble bought the company in 1985 and diversified a range of skin care products line up (Patrick, 2012). They unified the brand name to…
5 pages (1255 words)
emirates airlines company analysis
Emirates Group Company has a fleet of about 169 aircrafts. The company operates in the United States, east and west Asia, Europe, Middle East, Australasia, Indian Ocean, and Africa (The Emirates Group, 2012). The Emirates Airline began in 1985, and it has its headquarters in Dubai, the United Arab Emirates. The company’s main mission is to emerge the top airline in the world, which is inspired…