Positioning and Differentiation Paper - Health Care Marketing

Positioning and Differentiation Paper - Health Care Marketing Research Paper example
Research Paper
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Positioning and Differentiation Paper - Health Care Marketing Introduction Health plans are undergoing tremendous alterations in the competitive arena that challenge their competitive position in the market over the next few decades. Stagnation in terms of growth has been evident in the commercial market.


The main objective of the paper is to identify the positioning and differentiation strategies of two healthcare organizations i.e. Cascade Valley Hospital & Clinics and Overlake Hospital Medical Center. The study will also endeavor at finding similarities and differentiating aspects between the two healthcare organizations. Differentiation and Positioning Strategies of Overlake Hospital Medical Center Overlake Hospital Medical Center is a nonprofit regional medical centre that provides its patients with highly developed medical related services. The organization is monitored by a Board of Directors. The company has nearly 2500 employees and has nearly 1000 active as well as courtesy physicians as the workforce (Overlake Hospital, 2012). It can be mentioned that innumerable strategies are employed by the healthcare organizations in order to keep themselves competitive. Overlake Hospital Medical Center situated at Belluvue has commenced a cardiac blog. Through this cardiac blog, the organization aims at educating the patients regarding the methods through which heart diseases can be prevented (Overlake Hospital, 2012). ...
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