Positioning and Differentiation Paper - Health Care Marketing Introduction Health plans are undergoing tremendous alterations in the competitive arena that challenge their competitive position in the market over the next few decades. Stagnation in terms of growth has been evident in the commercial market…
The main objective of the paper is to identify the positioning and differentiation strategies of two healthcare organizations i.e. Cascade Valley Hospital & Clinics and Overlake Hospital Medical Center. The study will also endeavor at finding similarities and differentiating aspects between the two healthcare organizations. Differentiation and Positioning Strategies of Overlake Hospital Medical Center Overlake Hospital Medical Center is a nonprofit regional medical centre that provides its patients with highly developed medical related services. The organization is monitored by a Board of Directors. The company has nearly 2500 employees and has nearly 1000 active as well as courtesy physicians as the workforce (Overlake Hospital, 2012). It can be mentioned that innumerable strategies are employed by the healthcare organizations in order to keep themselves competitive. Overlake Hospital Medical Center situated at Belluvue has commenced a cardiac blog. Through this cardiac blog, the organization aims at educating the patients regarding the methods through which heart diseases can be prevented (Overlake Hospital, 2012). ...
s been created in order to attract, retain and thus ensure that all the parties involved are satisfied with the policies and the strategies of the company. The company has positioned itself as a liaison between nursing, administration along with human resources, foundation and community in order to collectively influence the resources, associations and policies so that Overlake Hospital can be placed as one of the most preferred hospitals/employers in the domestic market as well as abroad. Health Grades have offered Overlake Hospital with five-star designation on numerous grounds. Overlake Hospital offers high quality of care and support to the patients who are suffering from cancer as well as other emergencies. The integrated cancer care team of the hospital generally has one objective which is to offer the patients suffering from cancer with expert care that has been customized to the unique requirements of each of the patients. The trademark of quality care is compassion, skilled care as well as speed at Overlake’s new Emergency & Trauma Center. The unit is considered to be the only Level III trauma centre on the Eastside (KMPG, 2011). It has been observed that the hospital offers care without charge and at reduced rates to the patients who are capable of qualifying for charity care as per the rules and the regulations of the hospital. During the year 2010 and 2011, the cost of charity was nearly US$5561000 and US$4507000 respectively (KMPG, 2011). Overlake Hospital as a part of its differentiation strategy offers care to the Medicaid patients at a price which is quite below the cost of offering the services. The hospital is also involved in numerous other activities in order to maintain competitive advantage. It has been apparent that the company is involved in ...
Cite this document
(“Positioning and Differentiation Paper - Health Care Marketing Research”, n.d.)
Retrieved from https://studentshare.net/marketing/69406-positioning-and-differentiation-paper-health-care
(Positioning and Differentiation Paper - Health Care Marketing Research)
“Positioning and Differentiation Paper - Health Care Marketing Research”, n.d. https://studentshare.net/marketing/69406-positioning-and-differentiation-paper-health-care.
It has a bed capacity of two hundred and fifty and offer medical services to hundreds of people each day. There are about thirty surgical patients at one given time in the surgical ward though surgical ward has a capacity of hundred beds. The hospital is liked for its quick and effective treatment services making it among the leading healthcare providers in California.
Every industry and market is seeing intense competition among numerous players. There are very few companies or businesses that dominate a market or an industry. In such a scenario, it becomes very important for businesses to market their products and services in an effective way in order to reach the target market.
A direct interface helps the health care providers to understand the barriers due to which the health care services could not be accessed. The major barriers may be financial constraints, difficulties in transportation due to remote location, unawareness of the services available, etc.
In the communities in the Caribbean infection of Tricuris tricuria is found to be as prevalent as Ascaris lumbricoides and pose a severe health issue through significant morbidity (Bundy, 1986). The most frequently observed parasite in the Caribbean islands- is the Ancylostoma
However, despite the fact that health is important, many people do not have access to it; this is due to lack of funds and proper mechanisms for the provision of health care. Many countries have health care provisions programs, but they do not function adequately, this
Healthcare system should keep in mind the needs of the beneficiaries thus if the public feels dissatisfied the system would be rendered ineffective resulting to crisis. An effective healthcare system is harmonized by including systems from other parts
An irreplaceable positioning statement will, therefore, win the heart of many customers in a competitive marketing environment.
To be the leading organization that provides mobile and a wireless technology that drive quality changes across all sectors
2 Pages(500 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic Positioning and Differentiation Paper - Health Care Marketing for FREE!