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Marketing mix paper Abstract The study includes the marketing strategies of Apple Inc. for its different products. Apple is well known for its mater piece designs and high product quality. It is a market leader of electronic gadgets. The company has gifted the world with many of its innovative products such iPod, iPad, Mac Air book, iTunes, etc.
The products are high priced. Apple as a brand is regarded as a symbol for high status and trendy fashion. So it can be said that though being a market leader, Apple competes with itself and launches better and improved versions of its own product. Table of Contents Introduction 4 Marketing Mix 5 Product 5 Price 5 Place 6 Promotion 6 Implementation of Marketing Mix in Apple Inc 6 References 8 Introduction Apple Inc is a US based multinational organization engaged in manufacture of digital electronics and computer hardware equipments. The company was founded in the year 1976 by the name of Apple Computers Inc and since then it has grown into a mammoth organization with a formidable brand image. In the year 2007 the company renamed itself as Apple Inc. The company is presently listed on the bourses of the NASDAQ and the New York Stock Exchange. The company is presently headed by Tim Cook one of the most dynamic business leaders of the modern world. The company is known for its innovations in technology and bringing out cutting edge technology products that are unmatched by any of its competitors in the market. Apple Inc was one of the pioneers in the industry that designed computers like mackintosh (Apple, 2011). ...
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