Role of Promotion in Retailing - Essay Example

Only on StudentShare

Extract of sample
Role of Promotion in Retailing

The objective of the paper is to show the promotional strategies of Adidas that have been used by the company as a part of its initiatives within 2012 London Olympics as their promotion campaign. The paper also shows the role of promotion in retailing as well as the advantages of promotion and the line marketing of Adidas. Promotional Strategies: Adidas for London Olympics 2012 Promotion is one of the most essential tools in marketing of a product. The elements of promotion are advertising, personal selling, publicity, sales promotion and direct marketing. A company makes a promotional mix to identify the budget to conduct the promotion and to recognise the importance that is to be provided to the various elements of promotional mix. The objectives of the promotional plan include augmentation of sales, recognition of the new product, brand equity creation and corporate image creation among others (McGoldrick, 2002). ...
Download paper

Summary

Role of Promotion in Retailing Table of Contents Introduction 3 3 Promotional Strategies: Adidas for London Olympics 2012 4 Conclusion 8 Images of Adidas in Olympics 2012 9 10 11 References 13 Introduction Promotion of a product for a company is very essential to provide information regarding the product and its features…
Author : cassidy88

Related Essays

The role of self-service technology within service retailing
10 pages (2510 words) Essay
Fashion Promotion of Dior JAdore
14 pages (3514 words) Essay
Issues and Challenges Facing Retailing
12 pages (3012 words) Article
The Role of Promotion in Marketing
3 pages (753 words) Research Paper
The Role of Promotion In Marketing
3 pages (753 words) Essay
"Retailing Lessons from Loyalty Programs Around the Globe"
3 pages (753 words) Research Paper
Cinnamon Chex Retailing
4 pages (1004 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!