Justification Report on Marketing

Justification Report on Marketing Research Paper example
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JUSTIFICATION REPORT Table of Contents Table of Contents 2 Report Plan 3 Justification Report 5 Introduction 5 Problem Statement 6 Methods Used 6 Findings 7 Analysis 8 Conclusion 8 References 10 Report Plan The recipient of this report is Simmons Company. It is an US based professional CPA firm situated at Salt Lake City, Utah.


Norton is antivirus software, which can prove to be significantly useful for the company to efficiently run its business activities in future. It is so because Simmons Company is engaged in the business of providing professional tax services for its clients who are either individuals or any business firms. Hence, it needs to make use of computers and internet frequently. This fact suggests that Norton can be very helpful for the company to increase its internet security through prevention from various virus and malware attacks. The potential resource that is required to support this recommendation is the use of computer and internet by the company in its business processes. It is also required to have information regarding the need of antivirus for the computers used by the company based on various customers’ feedback which can be easily obtained online and by undergoing a survey. The website of the company can also prove to be a valuable source of getting information regarding the details of the services offered by the company. Hence this report can prove to be useful for the company to help run its business effectively and efficiently in future. Moreover, it can also help the company identify the needs of implementation of such antivirus software and know how it can be helpful for the Simmons Company. ...
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