Marketing Plan of Get It Done Office Pros - Essay Example

Marketing Plan Company Overview Owner(s John Good and Wanda Morris Company Get It Done Office Pros Product Sustainable cleaning services Location: Columbus, GA. and surrounding area of Phoenix City AL History (yrs.): 2014 Section 1: Executive Summary The ‘Get It Done Office Pros’ is a proposed business, which will provide environment-friendly cleaning services to its customers. The company will be established as a partnership venture by two co-founders, Mr. John Good as well as Mr. Wanda Morris in Columbus, GA. In this marketing plan, the final roll out of the company services will be devised and proposed accordingly. Product description The company will mainly intend to provide eco-friendly cleaning services to all its customers. The company will provide its services through the monthly base system. In its product management strategy, the company will move forth by promising its customers to provide secured services without hampering their assets or interests to welfare. The services provided by the company will therefore be entirely environment friendly. The products and the devices used by the company will also take due care of the customers’ needs, which often remain unaddressed. The company will also provide extreme care and privacy security to their clients during servicing, which is quite likely to increase customer satisfaction ultimately. Section 2: targeting customers At the initial stage, the company will mainly target the commercial market as its future customers. As per estimations, there are approximately 30,000 small and large businesses, comprising the group of targeted customers of the company. The company is expected to have a huge growth in its business process by targeting those customers, as it will also ensure limited competitive effects on the same. It has been expected that small offices are the potential customers of the company, which will help the company to achieve growth in the short-run. This targeting strategy of the company to attract the big business organization and sophisticated customers, will be a great opportunity for the company to expand (Iyer & et. al, 2005). geographic LOCATION The segmentation strategy of the company emphasizes targeting the customers in geographical basis. Contextually, the company has decided to increase its business by targeting the local or the regional customers and commercial customers (Jenkins & McDonald, n.d.). Section 3: Unique Selling Proposition “Get It Done Office Pro’s” will be a cleaning service provider company. The uniqueness in the company’s services is to provide security during the office cleaning process and provide high-level security to maintain privacy to all its clients and their assets. All the employees of the company will belong from a decent background, which will ensure a better working environment not only for the employees but also for the customers after being drug tested. The product, which will be used by the company for the cleaning purpose will also be mandatorily be biodegradable in nature, besides being ergonomically, hypoallergenic and environmentally safe (Sarah, 2009). unique selling proposition (usp) The company has intended to sale its products by adopting the niche marketing strategy, wherein it has decided to provide its services to business entities operating in the Columbus region. The USP of the company will be to provide its clients with proper cleaning services with the higher level of the security to suffice their needs. The company is wanted to establish as a repudiated business house. The term ‘business house’ refers to the entities functioning in commercial industries and is mainly involved in any commercial trading system. The term, ‘corporate houses’ can also be referred as synonymous to the term ‘business house’, mandated to follow a few rules and regulations as specified by the regulatory authorities (European Securities and Market Authority, 2012). marketing objectives The objective of the company is to establish its market reputation in the Columbus area. The company thus intends to get established as the sole leader in the office cleaning services business. The company will intend to build approximately 75 customers on a monthly basis, and to provide cleaning services to 400,000 square feet of corporate house. The company has initiated to build a good and efficient operational infrastructure by building its central headquarter. The company is intended to hire professional managers as employees, who will be liable to ensure efficient operational activities. The company will therefore intend to reduce the costs of the services by lowering the vendor price and providing its employees with efficient training services with the comparatively lower cost. The company is also willing to create a productive cultural working environment to boost employee satisfaction and minimize attrition rate therewith. To encourage the productivity of the employees, the company will also impose a reward system. This process will also refer be a significant step for the growth of the company (Sarah, 2009). Section 4: Pricing and Distribution Strategy strengths, weaknesses, opportunties and threats (SWOT) “Get It Done Office Pro’s” will be specialized in cleaning services. The company will be situated in Columbus Georgia and will be striving to become an excellent cleaning services provider of this region. It is worth mentioning in this context that the company will have to face several challenges, threats and opportunities when establishing its business (Institute of Directors., 2014). The primary strength of the company is that it will operate as a long trajectory company in the mentioned type of service providing industry. The company will be hiring proficient staff, as its employees to deliver high quality services to its targeted customers. Skilled employees are the strengths of the company. Skilled and experienced staff members also work as brand promoters for the company. Currently, the company is working as a market leader by providing quality services at lower prices, which can also be referred as strength of the company (Mind Tools Ltd., 2014). The company is however likely to possess certain weakness in its operational activities. At the preliminary level, the company lacks sufficient capital for investment. Every company needs sufficient capital for the purpose of establishment of its business, which again acts as the lifeblood for the entity. In addition, as the company emphasizes the recruitment of young employees, it shall have to compromise with the degree of experience that might have been obtained otherwise (Institute of Directors, 2014). Accordingly, the opportunity of the business is that the company can use the outsourcing process for hiring the cleaning staff members. While on the other hand, a major threat of the company shall be identified as the rapid increase in the competition level of the industry owing to hassle-free diversification of the existing players. pricing strategy The company is intended to design a simple pricing strategy for its services. The company has decided to provide its services to the office areas with a comparatively lower price by reducing the cost of its services. This simple pricing strategy will also help the company to earn sound profit by providing intended services. Notably, the success of the company shall be depended on its simple pricing strategy (Sarah, 2009). Section 5: Distribution Plan and Promotions Strategy distribution strategy The company has decided to use several distribution channels to supply its services to the targeted customers. The company is intended to supply its products or services to the customers by direct selling method. The reasons behind the adoption of direct selling process of the company are thereby guided by its motive of increasing sale on a gradual and a consistent manner. The company has therefore decided to adopt the one level distribution channel to reach a larger base of its customers (Sarah, 2009). marketing goals The company will also take the support of online marketing by providing advertisements through internet. It has thus been stated that internet is one of the effective ways to increase reachability to the potential clients by creating awareness among the customers. The promotional strategy of the company will also remain innovative, wherein it will be focused on highlighting its brand among its customers. These types of brand promotion techniques shall be highly helpful for attracting the customers and generating the awareness among the clients (Sarah, 2009). action steps (conclusion) There are three-action step that the company has inculcated in its operational planning process. The company is intended to develop a channel based distribution system by reframing it from zero level to one level distribution system. The company will consult an effective channel of distribution, which will help it to reach to maximum potential customers. The company has therefore decided to employ the high-qualified people who are specialist of this job. In accordance, it has been concluded by reviewing the study that “Get It Done Office Pros” will be established as an efficient cleaning service company with its main intension to provide eco-friendly services with extreme level of security to the customers. Reference list (APA format) European Securities and Market Authority. (2012). The ESA’s Joint Committee Sub-Committee on Anti Money Laundering. Joint Committee of the European Supervisory Authorities, 1-19. Finskud, L. (2009). Developing Winning Brand Strategies. Chicago: Business Expert Press. Iyer, G., Soberman, D. & Villas-Boas, J. M. (2005). The targeting of advertising. Marketing Science, 24(3): 461-476. Institute of Directors. (2014). SWOT Analysis. Strategy, 1-4. Jenkins, M., & McDonald, M. (No Date). Market Segmentation: Organizational Archetypes and Research Agendas. Cranfield School of Management, 1-26. Mind Tools Ltd. (2014). SWOT Analysis. Retrieve from http://www.mindtools.com/pages/article/newTMC_05.htm Sarah, M. L. (2009). Marketing strategy in terms of promotion and communication for energy drinks in Ghana. Case company: Sinebrychoff brewery. Business Economics and Tourism, 1-100. Read More